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Julie M
Writer #34139
Edgewater, FL
Joined 10/6/2019
5 Star Rating
350 Projects
0 Endorsements
0 Elite Skills
Julie M. has over two decades of experience in writing promotional copy for both print and web. She is also a strategic thinker who has branded everything from countries to cookies. Her work experience includes senior positions with well-known agencies, a senior creative position with a public company, and a decade of freelancing for national brands as well as small businesses. Julie M. is best described as curious, open-minded, and relentless in her dedication to producing outstanding work. Along with being an expert copywriter, she is a proficient WordPress designer who is a big fan of Oxygen Builder and an avid email builder who relies on Email on Acid to ensure flawless rendering across email clients. Give Julie a big or complex challenge, and she'll eagerly attack it – creating compelling marketing copy in the process.
Banking
Travel
Advertisement
Food
Email Copy

Specialties

Julie has written everything from auto wraps to z-folds. Her specialty is coming up with big ideas that become the basis for product launches and cross-platform campaigns. Julie loves email, branding, feasibility studies, micro-copy, and using consumer psychology to drive sales. She is a solid believer in David Ogilvy's statement, "The consumer isn't a moron. She is your wife."

Interests

Julie believes there are no boring topics, just boring people. Copywriting has given her the opportunity to immerse herself in a broad variety of subjects, from septic tank construction to jet engines. Although copywriting is her first love, she also enjoys learning how to code websites and emails, working with animation software, and designing 3D renderings of tiny houses. She is owned by an evil toy poodle whom she loves dearly.

Education

Harvard University

Julie's class project was singled out to be a model for future classes.

Duke University

Julie's background in Sociology led her to conduct field research in an Aleut village in Alaska. It has also proven invaluable in helping her to separate good research from bad.

As an undergraduate, Julie took a graduate level seminar in mass communications under the esteemed David Paletz and was the only person in the class to earn an A.

She volunteered as a classical music DJ once a week at the campus station and was the yearbook co-editor.

California College of the Arts

Julie earned a merit scholarship.

Banking

100 Projects Completed

The attached sample represents one of many that helped grow Mercantil Commercebank from two branches to one of Florida's largest banks with over $6 billion in assets. Julie was the only writer for the bank throughout 19 years of rapid growth. In that capacity, she was responsible for ads, brochures, point-of-purchase, annual reports, and web copy. In 2009, she rebranded the bank to align it with its parent company in Venezuela. In 2018, Mercantil Commercebank was spun off and went public under a new name, Amerant. Julie has worked with other financial institutions, including Coral Gables Federal (now SunTrust), Regions Bank, TD Bank, Ocean Bank, Security Bank & Trust, and Financial Services South.

Travel

100 Projects Completed

Julie has an extensive background in the travel industry. She has put heads in beds for hotels, including Sol Melia Global, Elegant Resorts, Sandals, and independent brands. She has stayed on course with cruise lines, including Celebrity, Royal Viking, and others. She flown copy for airlines, including Aeromexico, Air Jamaica, and Gulfstream Air Charter. She has been the go-to copywriter for tourism agencies, including the Jamaica Tourism Board, Bonaire, Alabama Gulf Coast Convention and Visitors Bureau, and Hollywood, Florida. She was recruited to brand a large timeshare company and its landmark wilderness adventure project, as well as create all marketing materials. On a side note, Julie has written on economic development for the City of Coral Gables, downtown Miami, and Miami-Dade County's Beacon Council.

Food

25 Projects Completed

Julie has launched a baker's dozen of food startups with branding, naming, website copy, packaging copy, and copy for marketing collateral. Her first food brand experience was trade and consumer marketing for Del Monte Tropical Fruit. In 2009, she created the trade and franchising materials for on one of the first food delivery services in the nation. Julie later worked on cookies, chilled soup, tropical juices, a frozen snack line, sausages, and coffee.

Advertisement

100 Projects Completed

Julie rarely write ads nowadays, but she has included an example of one that one a CLIO award, one of the most prestigious peer-based creative awards.

Email Copy

25 Projects Completed

Julie wrote the full suite of marketing materials for this client, from sales emails and an animated video to the presentation. The presentation summarizes some of the points made in the emails, which were sent to a cold list and achieved a 35% response rate. Oddly enough, the client was unhappy because he expected a 100% response rate from his email campaign and would did not care about industry benchmarks. Even so, email remains one of Julie's passions because it is the only medium that consumers deliberately opt into.

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