Toby W
Writer #33446
Joined 8/14/2019
4 Star Rating
100% Success
921 Projects
0 Endorsements
0 Elite Skills
Your product needs a story that brings in customers. That story also needs to make existing customers into passionate advocates. This is where I excel.

I have twenty years of experience working with online content to drive interest, excitement, traffic and revenue for major brands within the industries of gaming, entertainment, sports, toys, and technology.

Even if your brand isn’t in the “flashy” entertainment space, my style of promotion can bring an exciting, engaging tone to whatever your product or service is. I always enjoy using my skills and experience within a new genre, and I’m all about doing the research that’s necessary to speak knowledgeably to your audience.

My experience includes:

- Putting in 12-14 hours days to report on worldwide events in real time. 15,000-30,000 words produced within a three day span with “right now” deadlines.
- Quick, high quality turnaround. The "go to" guy for my editors when someone missed a deadline, and a piece had to be completed within an hour to make print for a magazine.
- Managed worldwide teams of writers to create exciting content that hit deadlines on time, increased traffic, fulfilled brand goals and kept existing customers hooked. This included accounting for region, target audience and sales goals within that product’s cycle.
- Vast social media experience including 24,000 Facebook likes for a tech startup within one year. 100,000+ Likes for a toy brand with zero ad buys, all driven by engaging content tailored by audience data.
- SEO content generated top ranking results and tangible traffic increases for a national medical provider. Achieved the same results with a passion project for mental health advocacy.
- Experienced community manager for toys, games, sports, medical and technology. Skilled at driving excitement while mindfully diffusing negative feedback.
- Created all initial content for major brand launches.
- Created content plans for the communities of existing brands to keep customers excited and engaged.
- Managed community and web presence for new, global children’s entertainment properties launched on network television. Brands: Redakai and Huntik, both domestically aired on CW11.
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Online content, SEO, blogging, community management, social media, online marketing, web content, customer acquisition, customer retention, video scripts.


Baseball, gaming, cooking, politics, travel, dogs, sports, food, technology, mental health, movies, television, fantasy baseball, poker, sports betting


Hofstra University

• Majored in Mass Media Studies, Minor in English
• Graduated Cum Laude with a 3.78 GPA, 3.95 within major.
• High Honors distinction from School of Communication.
• Associate Degree from Hofstra University Honors College.


500 Projects Completed

Freelance writer turned content manager for the games divisions within Wizards of the Coast and Upper Deck. Marketed products and events by creating massive amounts of content for each product release and tournament series.


200 Projects Completed

Launched and managed Upper Deck's sports blog. Created a footprint for the company within the existing sports blogging community, while promoting new products within our core customer group.

Created online content to promote Major League Wrestling's upcoming events and television shows.


18 Projects Completed

Worked on international brands focusing on the children and teens market. Web content, community management and social media to drive ratings for television shows and revenue for merchandise.

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200 Projects Completed

Launched and produced most content for Upper Deck's sports blog. Enabled us to gain a foothold within the mainstream sports community, while promoting our brand to new customers and dedicated fans.


3 Projects Completed

Hosted, edited and created scripts for promotional videos in games and technology. Scripts included dialogue and direction. Worked with internal and external resources to make edits, keep project on deadline and ensure goals were met.

Kept videos engaging, fresh and casual for the viewer.

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0 Projects Completed

Increased Tech Deck Facebook page Likes by 100,000+ within a year, zero marketing budget. All content driven. Daily posts generated according to monthly calendar to keep engagement flowing. Regular reviews with brand team to hit accomplished sales and marketing goals.

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