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Toby W
Writer #33446
Joined 8/14/2019
4 Star Rating
912 Projects
0 Endorsements
0 Elite Skills
Your product needs a story that brings in customers. That story also needs to make existing customers into passionate advocates. This is where I excel.

I have twenty years of experience working with online content to drive interest, excitement, traffic and revenue for major brands within the industries of gaming, entertainment, sports, toys, and technology.

Even if your brand isn’t in the “flashy” entertainment space, my style of promotion can bring an exciting, engaging tone to whatever your product or service is. I always enjoy using my skills and experience within a new genre, and I’m all about doing the research that’s necessary to speak knowledgeably to your audience.

My experience includes:

- Putting in 12-14 hours days to report on worldwide events in real time. 15,000-30,000 words produced within a three day span with “right now” deadlines.
- Quick, high quality turnaround. The "go to" guy for my editors when someone missed a deadline, and a piece had to be completed within an hour to make print for a magazine.
- Managed worldwide teams of writers to create exciting content that hit deadlines on time, increased traffic, fulfilled brand goals and kept existing customers hooked. This included accounting for region, target audience and sales goals within that product’s cycle.
- Vast social media experience including 24,000 Facebook likes for a tech startup within one year. 100,000+ Likes for a toy brand with zero ad buys, all driven by engaging content tailored by audience data.
- SEO content generated top ranking results and tangible traffic increases for a national medical provider. Achieved the same results with a passion project for mental health advocacy.
- Experienced community manager for toys, games, sports, medical and technology. Skilled at driving excitement while mindfully diffusing negative feedback.
- Created all initial content for major brand launches.
- Created content plans for the communities of existing brands to keep customers excited and engaged.
- Managed community and web presence for new, global children’s entertainment properties launched on network television. Brands: Redakai and Huntik, both domestically aired on CW11.
Sports
Gaming
Entertainment
Script/Video
Facebook Post
Blog Post