Online content, SEO, blogging, community management, social media, online marketing, web content, customer acquisition, customer retention, video scripts.
Baseball, gaming, cooking, politics, travel, dogs, sports, food, technology, mental health, movies, television, fantasy baseball, poker, sports betting
â€¢ Majored in Mass Media Studies, Minor in English
â€¢ Graduated Cum Laude with a 3.78 GPA, 3.95 within major.
â€¢ High Honors distinction from School of Communication.
â€¢ Associate Degree from Hofstra University Honors College.
Freelance writer turned content manager for the games divisions within Wizards of the Coast and Upper Deck. Marketed products and events by creating massive amounts of content for each product release and tournament series.
Launched and managed Upper Deck's sports blog. Created a footprint for the company within the existing sports blogging community, while promoting new products within our core customer group.
Created online content to promote Major League Wrestling's upcoming events and television shows.
Worked on international brands focusing on the children and teens market. Web content, community management and social media to drive ratings for television shows and revenue for merchandise.
Launched and produced most content for Upper Deck's sports blog. Enabled us to gain a foothold within the mainstream sports community, while promoting our brand to new customers and dedicated fans.
Hosted, edited and created scripts for promotional videos in games and technology. Scripts included dialogue and direction. Worked with internal and external resources to make edits, keep project on deadline and ensure goals were met.
Kept videos engaging, fresh and casual for the viewer.
Increased Tech Deck Facebook page Likes by 100,000+ within a year, zero marketing budget. All content driven. Daily posts generated according to monthly calendar to keep engagement flowing. Regular reviews with brand team to hit accomplished sales and marketing goals.