She has worked in healthcare, health insurance, medical device, and medical IT. She's also worked in IT, IT security and computer networking and equipment. Those primary industries aside, she has created or edited content in a variety of areas, anything from the history of yoga to the printing industry, from fleet management to background screening services.
In Ashley's personal life, she is interested in yoga, preparing healthy, nourishing food and snuggling with her cat.
My BA technical writing thesis, Biotechnology in the Wine Industry, drew comparison and correlation between the wine industry in France and California. It reviewed the history of blights and disease and the traditional methods used to combat them. It then investigated current issues facing the wine industry and considered the potential risks and benefits of biotechnology in the production of wine and disease prevention.
My MA thesis, Scientific Journals in the 19th Century, reviewed examples of scientific journals that were published in England over the course of the 19th century. It analyzed the interdependent relationship between three entities; science, people, and publishing. At the beginning of the century, the audience for these journals was gentlemen and amateur naturalists. Increased literacy made them available to the general public and the number of journals spiked with the added readership. However, by the end of the century, they were the domain of trained scientists specializing in newly defined disciplines. The journals, scientists, and science became more exact and rigorous as the century progressed.
Ashley has worked in marketing roles since 2013, upon receiving her MA in Book and Digital Media Studies. She has created a variety of marketing materials, for both print and digital formats. Print examples include brochures, sell sheets, posters, customer profiles, case studies and trade show materials. Digital examples include web copy, email copy, blog posts, banner ads sales presentations and social media posts.
Ashley has held many jobs working in the medical and healthcare field. Starting in the beginning of her career working for a Fortune 500 health insurance company, to her more recent work for a major medical device manufacturer. Ashley is well versed in HIPAA and HITECH regulations as well as the complications of writing for FDA regulated medical devices. Ashley is comfortable writing copy with medical and anatomical terminology.
Ashley began her career as a technical writer and has worked with IT related subject matter for more than 15 years. In her roles as a techical writer, Ashley documented IT security risks and remediation plans, created end-user guides for web applications, ran training and QA sessions, created FAQs lists and more. More recently, Ashley regularly creates blog posts for IT clients on topics such as IT security, computer networking, malware and ransomware, storage solutions and the cloud.
Ashley has created copy for both print and digital advertisements, including advertisements in industry and trade publications as well as banner ads and tradeshow advertising. Ad formats have included clings, posters, banner ads, print ads and other advertising. She also has experience managing an advertising campaign and calendar, and coordinating print and digital ads.