Self-help, travel, business, safety, promotional copy, how-to, profiles, relationships
Travel, self-help, promotional copy, profiles, safety, how-to, relationships
Barbara graduated with honors from the University of Georgia and has taken graduate level courses at Cornell University.
Research and wrote articles on a variety of topics for a world premiere travel safety association's website and e-newsletter. Assignments ran the gamut from safety and medical to client profiles and travel. Interviewed boating influencers for self-help articles to increase click rate to client's site.
Orchestrated, developed and implemented marketing campaigns for a multimillion-dollar, international yacht insurance company. Served as media liaison with local, regional, and national publications in the placing/writing of articles about boat insurance, safety issues, and travel destinations. Interviewed clients with interesting profiles for publication in the company's e-newsletter. Created copy for ads, brochures, and promotional flyers. Penned a bimonthly "Ask the Expert" column for Great Lakes Scuttlebutt
magazine. Researched and wrote all features for company's quarterly e-newsletter designed to boost client retention. Also wrote articles for various yachting publications to increase brand awareness.
Researched and wrote travel articles for an international travel safety organization. The focus was on remote destinations for boaters.
Research and wrote a quarterly e-newsletter for an international yacht insurance company. Each issue included a listing of upcoming boat shows, safety articles, and profiles of interesting clients.