I have the ability to analyze an opportunity, determine a course of action, define the method, and execute the message, either independently or as group leader/member, developing concepts and copy that resonate in the target market.
In addition to being a husband and parent, I am a writer, golfer, and folksinger.
Entered OU after four years in the army, held a 3.5 grade average, worked to pay his way throughout his college stay, selling Cutco Cutlery, managing a bowling alley, singing folk songs in local coffee houses.
Work with local, regional, and national advertisers on a contract basis, developing a wide variety of marketing/communications tools, from creation of single sales letters to design and implementation of comprehensive marketing plans. Past/current clients include several retail businesses, a $5 billion national financial services firm, the world's largest food distributor, a national software manufacturer and distributor, an international energy firm, one of America's largest insurance groups ($5 billion in assets, NYSE firm), several non-profit organizations (Boy Scouts, Regional Food Bank, United Way, Sunbeam Family Services, Junior Achievement and others locally) and hundreds of others in all types of businesses.
30+ years working in the consumer goods industry, for Evans Furniture, Barnett's Home Furnishings, Mathis Brothers, plus many corporations making offers to retail consumers, such as banks, insurance companies, restaurants, jewelers, clothing stores, etc.
Developed, executed, and managed marketing plans and programs for many corporations, among them furniture stores, investment firms, financial institutions, water companies, website developers, and others.
Began writing advertising/marketing shortly after graduation from college. Has written thousands of ads, TV and radio spots, sell sheets, one-pagers, sales brochures, etc.