Over many years of crafting content for marketing purposes, Chris was interested in creating more memorable content, which involves connecting a piece of content with a reader's goals, habits, and aspirations. Chris organically introduces contrast and simplicity into the content to help the reader understand the big concepts. Likewise, repetition and distinction help guide the reader's focus to critical elements. Most of all, Chris specializes in using narrative, where appropriate, to light up the reader's imagination through the power of story. Regarding efficiency, Chris takes special care to simplify the writing process using checklists, rubrics, and other self-guided instructions to ensure the highest quality output while hitting deadlines.
Chris enjoys learning about current events in technology and markets, but writing is his passion first and foremost. He hosts local writing workshops where writers are encouraged to share their projects and get inspired to develop their craft. In addition to creating written content, Chris makes video presentations for YouTube on various topics.
Chris has written various articles documenting software and covering industry news related to software. He specializes in software related to web development and cloud infrastructure but also takes a particular interest in personal productivity software. Recently, Chris has been focusing on the rapidly changing world of AI as it applies to graphic design and commercial art.
Chris has written many blog posts, technical articles, and videos about web development, focusing on do-it-yourself projects for individuals and small businesses. Topics in web development include web hosting, interpreted languages, email optimization, basic coding skills, web design stack, version control, and deployment strategies. Likewise, Chris covers when and how users should seek help from a web developer.
Drawing on personal experience managing websites and digital assets in a professional capacity, Chris has had the opportunity to write extensively about cloud computing technology in both technical and casual styles. He has been particularly interested most recently in how artificial intelligence is poised to change the industry.
With over eight years of professional experience, Chris has always aimed to make his written content memorable. He delivers clear prose with visual details and tells a story whenever possible. He has written about various topics, including technology, food and drink, horse racing, entertainment, and culture.