As an experienced copywriter, Peter partners with digital agencies, creative agencies and corporate clients to create powerful online content.
His primary focus is on website copy, SEO copywriting and associated digital communication, including email marketing, ebooks, blogs and online video scripts. Peter has partnered with businesses and agencies large and small on brands including Microsoft, NRMA, SAP, Westpac, Vodafone and AGL to name a few.
Peter has worked in digital marketing for over two decades across brands big and small including SAP, Microsoft, NRMA, Westpac, Holden, Wormald, Suncorp and AGL, to name a few.
He was previously Head of Publishing at Pinstripe Media, creating small business, startup and personal finance content to help Australians create businesses and lives they love. His key role was leading the content strategy and execution of Pinstripe’s editorial direction and digital platforms including Flying Solo, Startup Daily, Kochie's Business Builders and Small Business First.
Prior to that Peter was Marketing Director and Editor of Flying Solo, which was acquired by Pinstripe in 2017. Over the years, they grew Flying Solo's membership to over 120,000 small business owners, ran five sellout Flying Solo LIVE events and hosted Australia’s largest small business forums. In 2011, he co-authored Flying Solo - How to go it alone in business with Robert G and Sam L.
Double major in Advertising and Marketing.
UTS is a public university of technology defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our students, staff and partners and committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.
Pinstripe Media is a media and content marketing business that creates inspirational small business, startup and personal finance content that helps Australians improve their lives.
Their portfolio of titles includes Flying Solo, Startup Daily, Kochie's Business Builders, Small Business First and Your Money and Your Life, as well as television programs Kochie's Business Builders (Ch7) The Airport Economist (Sky News, Qantas Inflight) and The Dream Academy (Ch 7).
As Head of Publishing, his key role was to manage the strategy and execution of Pinstripe’s editorial direction and digital platforms, and inspire the publishing and digital team to produce quality content of all types for audiences and clients.
Key responsibilities included:
- Nurture and develop the talent within the publishing team to retain and attract the right people
- Lead the development of an editorial strategy, and increase the quality and engagement of ‘always-on’ editorial content on and between the mastheads (multimedia)
- Create an editorial calendar of ‘feature’ events that audiences (and partners) will love
- Develop a network umbrella brand and digital presence (with developer/agency)
- Build a data insights, amplification and reporting capability within the business
- Manage and growth of Pinstripe’s digital brands and contribute to growing and diversifying revenue streams
- Engage in the Australian business and finance ecosystem on a daily basis
Peter offers a range of professional copywriting services to digital agencies, creative agencies and corporate clients throughout Australia.
From one-off web copywriting and digital content projects to ongoing marketing communications consultancy services, he helps ensure your business content is targeted, consistent and on-brand.