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Kirsty M
Writer #32419
Joined 6/8/2019
5 Star Rating
260 Projects
0 Endorsements
0 Elite Skills
Kirsty has over 15 years of experience in the world of marketing communications and has collaborated with some fantastic creatives—all who have taught her a wealth of on-the-job learnings. They helped her become a conscientious and proficient communicator.

Having earned her stripes as a marketing manager before moving solely into copywriting five years ago, she has an excellent grasp of a client’s motivations, needs, and wants. She knows what the marketing function looks like inside a brand, having been there herself, and so can readily empathize with the challenges the client may face. She knows the questions to ask and the things to not make assumptions about. She knows how to get inside the client’s customer’s heads—the probing questions to ask about their audience—and ultimately, how to get them to take action.
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