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Kirsty M
Writer #32419
Sandy, UT
Joined 6/13/2019
5 Star Rating
160 Projects
0 Endorsements
0 Elite Skills
Kirsty has over 15 years of experience in the world of marketing communications and has collaborated with some fantastic creatives—all who have taught her a wealth of on-the-job learnings. They helped her become a conscientious and proficient communicator.

Having earned her stripes as a marketing manager before moving solely into copywriting five years ago, she has an excellent grasp of a client’s motivations, needs, and wants. She knows what the marketing function looks like inside a brand, having been there herself, and so can readily empathize with the challenges the client may face. She knows the questions to ask and the things to not make assumptions about. She knows how to get inside the client’s customer’s heads—the probing questions to ask about their audience—and ultimately, how to get them to take action.
Blog Post
Product Description
Travel
Kids/Family

Specialties

Blog copy, SEO writing, Product descriptions, Articles

Interests

Travel, Health and Fitness, Reading, Writing

Education

Chartered Institute of Marketing

An internationally recognized qualification, this is the equivalent of a marketing degree. It covers all aspects of the marketing profession.

Kids/Family

80 Projects Completed

Kirsty writes a great deal of family and kids content. A mom of two, she understands fully the themes that parents enjoy to read about and can draw on her personal experiences to add additional color if required. She is often asked to guest write articles under her own byline, in addition to championing parenting content for a number of client sites.

Travel

50 Projects Completed

Kirsty spent over a decade working as a Marketing Manager in the leisure and tourism industry and so brings a wealth of experience within this area. An avid traveler herself, she brings color and personality to a subject that everyone seems to enjoy reading about. Her projects in this area lean towards 1000 word+ blog and E-Zine articles.

Blog Post

25 Projects Completed

One of her favorite mediums to write, Kirsty believes that blog copy requires a deep understanding of the brand or client's tone of voice and an immersion into the rest of their content so that it sounds consistent. Her experience in blog-writing has often required her to conduct a great deal of subject-matter research to ensure that the article has authority, interest, and engagement. She tended to have a distinct brief for the work, and copy had to fulfill the brief requirements.

Product Description

5 Projects Completed

Kirsty has found that product descriptions perform best when short, sharp, and memorable. They need to succinctly and accurately describe a product within a limited character count, while remaining entertaining and engaging. She predominantly writes product listings for a UK leisure company, and they have the objective of encouraging customers to book onto the activity. The brand had a distinct tone of voice and style that she needs to maintain.

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