Blog copy, SEO writing, Product descriptions, Articles
Travel, Health and Fitness, Reading, Writing
An internationally recognized qualification, this is the equivalent of a marketing degree. It covers all aspects of the marketing profession.
Kirsty writes a great deal of family and kids content. A mom of two, she understands fully the themes that parents enjoy to read about and can draw on her personal experiences to add additional color if required. She is often asked to guest write articles under her own byline, in addition to championing parenting content for a number of client sites.
Kirsty spent over a decade working as a Marketing Manager in the leisure and tourism industry and so brings a wealth of experience within this area. An avid traveler herself, she brings color and personality to a subject that everyone seems to enjoy reading about. Her projects in this area lean towards 1000 word+ blog and E-Zine articles.
One of her favorite mediums to write, Kirsty believes that blog copy requires a deep understanding of the brand or client's tone of voice and an immersion into the rest of their content so that it sounds consistent. Her experience in blog-writing has often required her to conduct a great deal of subject-matter research to ensure that the article has authority, interest, and engagement. She tended to have a distinct brief for the work, and copy had to fulfill the brief requirements.
Kirsty has found that product descriptions perform best when short, sharp, and memorable. They need to succinctly and accurately describe a product within a limited character count, while remaining entertaining and engaging. She predominantly writes product listings for a UK leisure company, and they have the objective of encouraging customers to book onto the activity. The brand had a distinct tone of voice and style that she needs to maintain.