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Clark D
Writer #32257
Scottsdale, AZ
Joined 6/13/2019
3 Star Rating
0 Projects
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0 Elite Skills
Developing a comprehensive sales and marketing strategy to ensure ACI’s continued growth as a fully-funded enterprise. He is currently working with other managers to evaluate the strengths, weaknesses, opportunities and threats to ACI’s many diverse labor contract partnerships as well as the product and service offerings from its wholly-owned shops. He also works closely with the Department of Corrections to create effective communications for internal and external audiences (including state legislators) about ACI’s mission to provide on-the-job-training opportunities for inmates to improve their employment prospects upon release.
Prior to moving to Phoenix, Clark enjoyed a rewarding 25-year career in New York City where he was instrumental to the successful launch of many new products, trade magazines and industry events. He has created and mentored successful marketing teams in a variety of industries to re-position existing products, expand market penetration, establish mutually beneficial business partnerships, increase brand awareness and create more efficient and effective marketing initiatives.

For more than ten years, Clark served as internet marketing director at United Business Media, helping this international, high-tech trade publisher navigate through the internet revolution that spawned many flash-in-pan burnouts before settling into the indispensable resource it is today.

Prior to UBM, Clark held various marketing positions including a six-year tenure as marketing manager at IEEE Communications Society. There he learned, first-hand — from the technology visionaries who created it — what the digital communications revolution would mean for enterprises around the world. As an early adopter he continues to demonstrate how the move from analog to digital improves marketing effectiveness while driving down costs.
Article
Email Copy
Annual Report
Finance
Technology
Construction

Specialties

case studies, articles, white papers, interviews

Interests

theatre, art, music, opera

Education

State University of New York at Buffalo

Worked full-time, while studying and completing coursework in two majors

Construction

0 Projects Completed

Clark has worked for and with contractors for several years, providing clear documentation of projects to meet customer needs.

Technology

0 Projects Completed

During his long career, Clark has worked with leaders in the digital revolution as computers evolved from interesting novelties into the ubiquitous features in every aspect of our work and leisure. He was instrumental in the successful launch of many hi-tech publications and tradeshow/expo events.

Finance

0 Projects Completed

At various times in his career, Clark was a licensed financial/insurance representative. He also worked in marketing and public relations in the industry, creating product collateral for the various players along the distribution chain.

Annual Report

0 Projects Completed

Clark has written, designed and created Annual Reports in several, diverse industries. These documents can do much more than present stake-holders with the financial results of the organization. Clark has made it his mission to make these important Reports into vehicles celebrating every aspect of the company: its products, its people, its customers, its role as a good corporate citizen....

Article

0 Projects Completed

Story telling and case studies are quickly becoming the most impactful way to influence consumers. Evolving from simple online reviews and referrals, articles that show how real people have successfully interacted with a companies products and services are now important ways in reach markets.

Email Copy

0 Projects Completed

Clark was instrumental in revising marketing programs at several organizations in the 1990s toward the new vehicle: email. Using existing budgets that focused on direct mail, he was able to increase subscriptions and trade show participation (paid/free attendees, exhibitors, sponsors, local officials, etc).

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