case studies, articles, white papers, interviews
theatre, art, music, opera
Worked full-time, while studying and completing coursework in two majors
At various times in his career, Clark was a licensed financial/insurance representative. He also worked in marketing and public relations in the industry, creating product collateral for the various players along the distribution chain.
During his long career, Clark has worked with leaders in the digital revolution as computers evolved from interesting novelties into the ubiquitous features in every aspect of our work and leisure. He was instrumental in the successful launch of many hi-tech publications and tradeshow/expo events.
Clark has worked for and with contractors for several years, providing clear documentation of projects to meet customer needs.
Story telling and case studies are quickly becoming the most impactful way to influence consumers. Evolving from simple online reviews and referrals, articles that show how real people have successfully interacted with a companies products and services are now important ways in reach markets.
Clark was instrumental in revising marketing programs at several organizations in the 1990s toward the new vehicle: email. Using existing budgets that focused on direct mail, he was able to increase subscriptions and trade show participation (paid/free attendees, exhibitors, sponsors, local officials, etc).