Blog posts, news/newsletter items, proposals, content for websites, collateral, catalogs and social media.
Travel & Tourism, Hospitality Industry primarily Hotels & Resorts, Wellbeing & Mindfullness, Luxury Lifestyle, Adventure with a focus on boutique international product, including spas. Specialty travel experiences include Adventure, Culinary and Wellness pursuits.
Janine attained her Bachelor's Degree in Media Studies with a concentration in Journalism & Film while working full-time, completing her studies in 3 years and graduating summa cum laude.
Janine has private clients specializing in adventure tourism and frequently crafts news items for them regarding new offerings.
Drawing from her extensive work experience in the travel industry and luxury lifestyle experiences, crafting content focused on well-being and mindfulness is one of Janine’s specialties as well as a personal passion. She is adept at elaborating on a variety of wellness modalities, from the traditional to the esoteric.
Janine has extensive background and direct experience with the hospitality segment of the travel industry which translates to evocative content, especially for this supplier segment. Based on research as well as direct information from the original source/client, she can quickly create promotional text or catalog descriptions for a range of clientele.
Responsive to last-minute requests, Janine can turn around most web content according to client need and within deadline. Her focus remains on maintaining the client’s voice on any new additions to an existing website in order to reinforces the brand.
Janine’s work on matching/maintaining and refining both the voice and branding of the client is the focus of her efforts in creating web content, particularly for her international clients. Reinforcing the voice in each client “story” emphasizes both the authority and authenticity of the client for the American consumer, rather than merely “American-izing” the client.