Janine is a veteran travel industry insider with over 20 years of experience and a particular background in the upscale to luxury segment of Hotels, Resorts, Spas, Lodges, Tour Operators and Destination Management Companies (DMCs). With a career that spans supplier sales, travel agent/agency, consortia, and representation firm segments, she has an in-depth understanding of marketing efforts required to promote each of these segments from either a B2B or B2C focus.

Janine creates effective and compelling content for blogs and social media, ad and catalog copy, promotional collateral, newsletters and websites, as well as providing quick, accurate turnaround for editing of same. Her particular passion is for editing existing web/collateral content for international suppliers to promote their products and services to the English-speaking market, all the while reinforcing or refining both branding and voice. Her talents also extend to web research for in-depth articles as well as tourism niches such as wellness, culinary and adventure.