Blogs, eBooks, Whitepapers, Customer Testimonials, Infographics, Video Scripts, Email Copy, Website Copy, Landing Pages, PowerPoint Presentations
Technology, IT Infrastructure, Marketing, Health and Well-Being, Art
Mary Ann graduated from The University of Georgia's Terry College of Business in 2004, maintaining a GPA of 3.5 and graduating Cum Laude with a bachelor in business marketing.
Mary Ann has worked in the technology industry for the majority of her marketing career, having served as a marketing communications manager for a large publicly-traded IT infrastructure corporation, as well as a marketing manager for a managed IT services provider. During her time with these companies, she owned content development efforts for marketing assets including blogs, eBooks, infographics, whitepapers, data sheets, brochures and presentations.
Mary Ann served as a product marketing manager for a financial software company for nearly three years and specialized in writing content pieces for the company's marketing efforts. While holding this position, she crafted corporate and product messaging, as well as created blogs, web copy, testimonials, whitepapers and more. The target audiences consisted of institutional investors and large asset managers, as well as hedge funds.
As a product marketing manager, Mary Ann has crafted messaging for over 100 product brochures featuring data centers, financial software and IT services.
Mary Ann is familiar with SEO techniques to manage corporate blogs including writing original thought leadership posts, compiling and editing posts from other contributors and coordinating guest posts. She can match both professional and conversational tones, as well as informal writing as seen in the below example.
Mary Ann has created many eBooks over her marketing career including several buyer's guides for IT services. Her most successful eBook, The Colocation Buyer's Guide, resulted in record downloads and over $688,000 of marketing-generated opportunities.