Launching new campaigns, new programs; commmunications; SMB's and nonprofits.
Luxury brands, new products, travel, EU, French companies, French imports, climate change, political transitions, evonomics, sailing, yachting, renewable energy, solar, consumer psychology, culture, classical music, environment.
Reading all the classics, punctuated by unpublishable extra-curriculars... School promotes clear writing. Still practices comps in every major to graduate (two day pass/fail exam; one 3+ hour writing 2 essays, one 2+ hour orals before a panel of three professors)
Lots of busy work, same textbooks as Harvard B school, less demanding standards. Not as challenging intellectually as undergrad experience. Graduated top quartile.
Launched new line of computer accessories under IBM brand licensed to International Paper. Wrote the copy for all the marketing materials (packaging, retail merchandising, customer service manuals, collateral).
Wrote the copy for a mail ad to recruit yacht owners to join a new private yacht charter service.
Wrote the copy for a new pet supply catalog.
Brand management, category management. Controlled budgets $5million +, hired and supervised ad agencies, packaging agencies, market research agencies; managed professional staff (direct and indirect reports). Wrote marketing plans for multiple brands, led launches of multiple campaigns.
Define strategic positioning, voice, content and look of website.
Write copy for every page, blogs, and newsletter if necessary.
Turn over finalized content to developer to format and build actual site (I do not code or know HTML).