Cassie excels at writing in a conversational and humorous tone, but also is good at doing research to write informative articles for any audience.
She has been writing articles, case studies, ebooks, and more for audiences in the automotive, home services, and healthcare spaces and more for 3+ years, and specializes in writing for small businesses. She has also been writing about vitamins, supplements, and other wellness topics for 6+ months.
She also has written many articles for entertainment and educational purposes, including how-to articles, press releases, and more.
Cassie enjoys creative writing, traveling, hiking, working out, reading, and a great glass of wine.
Cassie received her BA in English from this liberal arts school in Willimantic, Connecticut. She received awards such as Deans List and was a part of the ODK Honor Society and English Club.
Cassie received her MFA in creative writing, focusing on poetry. Cassie was also a part of Noctua, the literary journal on campus.
Cassie writes in marketing to other marketing professionals and stays up-to-date on the latest marketing trends. This includes offline and online marketing, marketing attribution, SEO, keywords, and more.
Cassie has been a marketing professional for 2 years and is always keeping up with the latest and greatest in marketing, and loves to learn more and write about it, too.
Cassie is knowledgable, though not an expert, at SEO best practices and how to give practical tips and write about the subject for others to understand.
Cassie's regularly contributes articles about relationships, love, sex, and dating. She talks about these topics in a fun, humorous and relatable way, yet can adapt the correct persona and voice as needed.
Depending on the specific topic, audience, and what type of post (educational, informational, funny, list, etc.), Cassie can write about anything in the topic of relationships.
Cassie runs the blog at the company she works for and writes 90% of the articles and edits any guest blog posts as well. She helped with the strategy and inception of the blog, and now almost 2 years later, it brings in the majority of new users to the website.
Cassie writes all social media posts for the company she works full time for and boosts the blog posts through social media posts.
Most social media posts have a goal to drive leads to the website and to learn more and read more with the company's content. Engagement is great, but needs to also be meaningful.
She has written numerous press released in my last position as the content writer at a B2B company.
She has experience writing case studies for a number of businesses, including those in the health, home services, and automotive industry.
Cassie writes the copy for all email marketing campaigns at her full-time job as the B2B company's copywriter.
Email copy is written for different purposes, whether it is to drive the lead to download a lead magnet, schedule a demo, or learn more and nurture.
Email copy should all have a specific purpose behind each email and which audience that is targeting.