Working in contract and full-time employment environments Dayton has experience advancing results for clients in the following specialties:
-Evergreen online articles
-Social media content
-Digital and print marketing collateral
In addition to crafting the above, and more, in an independent request, Dayton has executed many of the above in collaboration with each element to coordinate optimum results. This includes identifying companion messaging, audiences for each medium, frequency of posts, types of content, and more.
Providing a voice to the good work that business, nonprofits, and public organizations are engaged in is the driving force behind Dayton's priorities. Even in today's complex and increasingly noisy world marketing content and strategies which reinforce your brand and create value for your target audience have the ability to connect, energize your value proposition, and increase your growth trajectory.
Building and engaging audiences through marketing and communications content and strategy is Dayton's passion.
-Concentration in nonprofit studies, although the program featured extensive business focused curricula
-Coursework included: principles of accounting, principles of marketing, intro to public relations, law for the nonprofit sector, strategic management and governance and ethical issues
The nonprofit program program was housed in the business school at Mount Royal University and provided a balance of nonprofit and business focused learning. The program provided a strong breadth of introductory and intermediate instruction and experiential learning opportunities that prepared me for work and my graduate studies.
-Concentration in Communications
-Coursework included: organizational communication, strategic communication, consulting and interpersonal communication and dialogue
This program prepared me to effectively strategic plan, mediate intercultural environments, function in environments where team-work is critical to success and excel in interpersonal communication through digital, written and verbal methods.
Dayton has worked in multinational and startup environments, creating technical and creative marketing and communications initiatives. These environments have universally required the ability to recognize opportunities to leverage storytelling and audience engagement, through development of compelling and cogent content.
Working in small to mid-size education, social service, and health organizations, he has demonstrated an ability to create content for a broad range of audiences. Within these situations he was a lead or support in creating
Through a marketing consulting business he has led or supported marketing projects for various organizations. This included collateral, including annual reports, brochures, and other print material. He also redeveloped a website layout and associated content. He supported clients with broader marketing goals, ensuring their activities coalesced towards a common goal.
He has worked in a professional sports league, building brand equity through digital and print marketing collateral, event and player engagement, and paid advertising. This including radio scripting, drafting advertising, email newsletters, and more.
In two employment environments, he has launched and executed email newsletters. In one situation he was the individual lead in developing strategy and execution, working with other staff as required. More recently, as the project lead, he developed the content and solicited story ideas from multiple departments.
Dayton was a featured writer on a crowdfunding website for two years, where he identified and pitched story ideas to the editor, took assignments, and met tight and changing publication deadlines. Dayton has also created guest writer articles for various digital publications.