Dayton E
Writer #30513
Joined 3/1/2019
4 Star Rating
1,075 Projects
0 Endorsements
0 Elite Skills
As a communications and marketing professional Dayton uniquely understands the essential need to create strategic and authentic content. Throughout his career Dayton has built engagement, and trust through content creation for diverse audiences, purposes, and mediums. Dayton applies over 10 years of expertise and a Masters level education to every project and assignment, ensuring optimum results.

A natural storyteller, Dayton has created content for diverse mediums, audiences, and purposes. This includes newsletters, blogs, web content, social content, scriptwriting, radio ads, and more. If it includes written content that is part of the marketing and operations mix, Dayton has likely demonstrated an ability to create memorable content for that element. He can strategically craft content that enhances and aligns with your overall brand and marketing objectives.
Email Copy
Non Profit


Working in contract and full-time employment environments Dayton has experience advancing results for clients in the following specialties:

-Blog posts
-Evergreen online articles
-Marketing strategies
-Social media content
-Press releases
-Digital and print marketing collateral
-Radio spots
-Web pages
-Annual reports
-Stakeholder reports
-Event strategies

In addition to crafting the above, and more, in an independent request, Dayton has executed many of the above in collaboration with each element to coordinate optimum results. This includes identifying companion messaging, audiences for each medium, frequency of posts, types of content, and more.


Providing a voice to the good work that business, nonprofits, and public organizations are engaged in is the driving force behind Dayton's priorities. Even in today's complex and increasingly noisy world marketing content and strategies which reinforce your brand and create value for your target audience have the ability to connect, energize your value proposition, and increase your growth trajectory.

Building and engaging audiences through marketing and communications content and strategy is Dayton's passion.


Mount Royal University

-Concentration in nonprofit studies, although the program featured extensive business focused curricula
-Coursework included: principles of accounting, principles of marketing, intro to public relations, law for the nonprofit sector, strategic management and governance and ethical issues

The nonprofit program program was housed in the business school at Mount Royal University and provided a balance of nonprofit and business focused learning. The program provided a strong breadth of introductory and intermediate instruction and experiential learning opportunities that prepared me for work and my graduate studies.

Royal Roads University

-Concentration in Communications
-Coursework included: organizational communication, strategic communication, consulting and interpersonal communication and dialogue

This program prepared me to effectively strategic plan, mediate intercultural environments, function in environments where team-work is critical to success and excel in interpersonal communication through digital, written and verbal methods.


300 Projects Completed

Dayton has worked in multinational and startup environments, creating technical and creative marketing and communications initiatives. These environments have universally required the ability to recognize opportunities to leverage storytelling and audience engagement, through development of compelling and cogent content.

Non Profit

250 Projects Completed

Working in small to mid-size education, social service, and health organizations, he has demonstrated an ability to create content for a broad range of audiences. Within these situations he was a lead or support in creating


250 Projects Completed

Through a marketing consulting business he has led or supported marketing projects for various organizations. This included collateral, including annual reports, brochures, and other print material. He also redeveloped a website layout and associated content. He supported clients with broader marketing goals, ensuring their activities coalesced towards a common goal.


100 Projects Completed

He has worked in a professional sports league, building brand equity through digital and print marketing collateral, event and player engagement, and paid advertising. This including radio scripting, drafting advertising, email newsletters, and more.

Email Copy

100 Projects Completed

In two employment environments, he has launched and executed email newsletters. In one situation he was the individual lead in developing strategy and execution, working with other staff as required. More recently, as the project lead, he developed the content and solicited story ideas from multiple departments.


75 Projects Completed

Dayton was a featured writer on a crowdfunding website for two years, where he identified and pitched story ideas to the editor, took assignments, and met tight and changing publication deadlines. Dayton has also created guest writer articles for various digital publications.

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