Specialties

Working in contract and full-time employment environments Dayton has experience advancing results for clients in the following specialties:

-Blog posts
-Evergreen online articles
-Marketing strategies
-Social media content
-Press releases
-Digital and print marketing collateral
-Radio spots
-Web pages
-Annual reports
-Stakeholder reports
-Event strategies

In addition to crafting the above, and more, in an independent request, Dayton has executed many of the above in collaboration with each element to coordinate optimum results. This includes identifying companion messaging, audiences for each medium, frequency of posts, types of content, and more.

Interests

Providing a voice to the good work that business, nonprofits, and public organizations are engaged in is the driving force behind Dayton's priorities. Even in today's complex and increasingly noisy world marketing content and strategies which reinforce your brand and create value for your target audience have the ability to connect, energize your value proposition, and increase your growth trajectory.

Building and engaging audiences through marketing and communications content and strategy is Dayton's passion.

Education

Mount Royal University

-Concentration in nonprofit studies, although the program featured extensive business focused curricula
-Coursework included: principles of accounting, principles of marketing, intro to public relations, law for the nonprofit sector, strategic management and governance and ethical issues

The nonprofit program program was housed in the business school at Mount Royal University and provided a balance of nonprofit and business focused learning. The program provided a strong breadth of introductory and intermediate instruction and experiential learning opportunities that prepared me for work and my graduate studies.

Royal Roads University

-Concentration in Communications
-Coursework included: organizational communication, strategic communication, consulting and interpersonal communication and dialogue

This program prepared me to effectively strategic plan, mediate intercultural environments, function in environments where team-work is critical to success and excel in interpersonal communication through digital, written and verbal methods.