Consumer Goods
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Broadcast, taglines, headlines, web banners
Helping small businesses grow. Comedy. Sports.
Jeff went to Ball State University (Chirp! Chirp!) where he majored in journalism while pursuing an advertising career.
Jeff has an extensive experience in the package goods industry working on Coors Light, Miller Lite, Keystone Light, Pledge, Glade, Oust, Ziploc, Mattel, Gatorade. He has worked on major broadcast productions to social media to direct mail kits. He’s also done countless out of home experiences as well print and digital.
Jeff has written for many hospitals over the years. He's written long form and short. He's written brochures, web, digital, social, print and broadcast. For example, TriHealth is a hospital system in the Cincinnati area and Jeff was responsible for every piece of marketing material for them for more than five years.
Jeff has worked with a variety of non profit accounts, from promoting a raffle for underprivileged kids to helping a food bank raise more money to help those who can't afford good nutrition. In fact, Jeff's campaign one year helped the food bank create a campaign that created awareness of the need to feed the hungry in Indiana. He did this through a true integrated approach using TV, radio, print, out of home, Internet, social media, DJ pleas and newscaster promotions.
Results
• Year over year online donation dollar increased by 42%
• Number of people making donations increased by 69%
• New donor dollars increased by 74%
• Direct web traffic increased by 39%
• Referral web traffic increased by 27%
• Average monthly site visitors more than doubled
As a side hobby over the years, Jeff has created several blogs and written many posts. His passions are sports, parenting and family activities. With a bit of a wink and a smile, Jeff has always strived to be informative and entertaining to make the reader’s time worth their while.
Jeff has extensive experience in writing banner ads that engage and deliver good "click thru" rates. While he has primarily written banners in the health care market, he's also written banners for banks, health insurance, sports drinks, and not-for-profit. Jeff has also written many Pandora ads that work in conjunction with his radio spots.
Jeff began his career writing direct response marketing materials, and he continues today. From automobiles to health care insurance to .com companies (yes, .com companies used direct mail), Jeff has done it all. He’s created direct mail with unique and not so unique formats, but no matter the form, they got results.
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