617-227-8800  |  LOG ON
Karen B
Writer #29707
Astoria, NY
Joined 3/12/2019
5 Star Rating
650 Projects
0 Endorsements
0 Elite Skills
Karen is a copywriter. With more than 10 years of experience in advertising, marketing, and journalism, she’s adept at writing short- and long-form copy for websites, digital ads, social media, and print and packaging projects. Her work has appeared in campaign and branding materials for various companies, as well as in daily newspapers and trade publications. She prides herself on being a great collaborator.
Web Page
Consumer Goods
Advertisement
Appliance
Blog Post
Finance

Specialties

Copywriting. Relevant skills: short- and long-form marketing/branding/ad copy for websites, blog posts, newsletters, print and banner ads, emails, social media (Facebook, Instagram, and Twitter), radio ads, naming, SMS, brand voice and identity projects, and in-store materials (POP/POS).

Interests

Consumer goods, home appliances, personal finance, IP law

Education

VCU Brandcenter

Karen completed her master's of science degree in business from VCU Brandcenter, a two-year, full-time program with a concentration in branding. It is taught by industry leaders with ad agency and in-house experience.

Consumer Goods

200 Projects Completed

Karen was a copywriter on Chipotle's in-house creative team, where she also wrote for its partner brands Pizzeria Locale and ShopHouse. Her work appeared on print and packaging, digital ad, website, social media, and in-store projects, with the mission to serve food with real ingredients at the forefront of all the messaging. Her biggest projects included writing copy for the cups and bags in the restaurants, the product launch for Queso, and the entire website for the Real Ingredients campaign, where the company announced it had indeed achieved its mission to serve ingredients with no preservatives and fillers.

Finance

70 Projects Completed

Karen was the writer on the team that helped PNC Bank launch a series of branded content aimed at young professionals on LinkedIN. These long-form articles included workplace advice for managers, job hunting tips, and financial guidance for married couples.

Appliance

30 Projects Completed

Karen wrote copy for various projects for LG, including the website redesign for a line of ovens called the LG range. The voice here was friendly, informative, and focused on the product.

Advertisement

200 Projects Completed

As a copywriter for various brands, Karen has written ads in printed and digital assets, either as part of campaigns or standalone promotional offers. Her work includes ads for the purposes of entertainment, promoting offers, and describing product specifications.

Web Page

100 Projects Completed

Karen has written campaign, product, and promo websites. The copy ranges from detailed product descriptions about specific features, humorous content involving food science and historical data, and call-to-action marketing for buy-one/get-one FREE deals and other offers.

Blog Post

50 Projects Completed

Karen was the writer on the team that helped PNC Bank launch a series of branded content aimed at young professionals on LinkedIN. These long-form articles included workplace advice for managers, job hunting tips, and financial guidance for married couples.

View My Full Profile