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Copywriting. Relevant skills: short- and long-form marketing/branding/ad copy for websites, blog posts, newsletters, print and banner ads, emails, social media (Facebook, Instagram, and Twitter), radio ads, naming, SMS, brand voice and identity projects, and in-store materials (POP/POS).
Consumer goods, home appliances, personal finance, IP law
Karen completed her master's of science degree in business from VCU Brandcenter, a two-year, full-time program with a concentration in branding. It is taught by industry leaders with ad agency and in-house experience.
Karen wrote copy for various projects for LG, including the website redesign for a line of ovens called the LG range. The voice here was friendly, informative, and focused on the product.
Karen was a copywriter on Chipotle's in-house creative team, where she also wrote for its partner brands Pizzeria Locale and ShopHouse. Her work appeared on print and packaging, digital ad, website, social media, and in-store projects, with the mission to serve food with real ingredients at the forefront of all the messaging. Her biggest projects included writing copy for the cups and bags in the restaurants, the product launch for Queso, and the entire website for the Real Ingredients campaign, where the company announced it had indeed achieved its mission to serve ingredients with no preservatives and fillers.
Karen was the writer on the team that helped PNC Bank launch a series of branded content aimed at young professionals on LinkedIN. These long-form articles included workplace advice for managers, job hunting tips, and financial guidance for married couples.
Karen has written campaign, product, and promo websites. The copy ranges from detailed product descriptions about specific features, humorous content involving food science and historical data, and call-to-action marketing for buy-one/get-one FREE deals and other offers.
As a copywriter for various brands, Karen has written ads in printed and digital assets, either as part of campaigns or standalone promotional offers. Her work includes ads for the purposes of entertainment, promoting offers, and describing product specifications.
Karen was the writer on the team that helped PNC Bank launch a series of branded content aimed at young professionals on LinkedIN. These long-form articles included workplace advice for managers, job hunting tips, and financial guidance for married couples.
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