Blog posts, journalism, press releases
humor, parenting, food, travel, technology
At the University of Florida, Crystal secured internships and contributing writing jobs at The Independent Florida Alligator, The Gainesville Sun & The UF College of Engineering. She graduated Magna Cum Laude? and studied under some of the leading award-winning journalism professors and professionals in the industry.
Crystal's column for Our Town Magazine, Naked Salsa, is going on 12 years and has since been syndicated into a book of the same name. Humor is a second language for this writer, and her witty snark has been featured on sites such as Romper, Baby Center, Scary Mommy, Today.com, and Good Morning America. Even a quip she wrote in the comments section of a Scary Mommy article on Facebook has gone viral? and is still making its rounds years after its inception.
As the senior publicist at a boutique public relations firm in downtown San Antonio, Crystal was in charge of high profile accounts for some of the biggest restaurant names in the city. Securing press mentions in local, regional and national publications such as Food + Wine and USA Today, Crystal helped cultivate restaurant brands for a large portfolio of clients. Now as the owner of Basic Pitch, Crystal helps small to medium-sized businesses in the food and beverage industry.
As a lifestyle writer for magazines in Florida, Indiana, and Texas, Crystal has become a locavore with a lust for adventure. Her regular travel guide in Rio Magazine is a popular read for tourists in San Antonio, and her work in Our Town has garnered national awards. But aside from the local flavor, Crystal also jets across the globe writing about destinations such as Costa Rica, Germany and Italy.
As a ghostwriter for clients like Cox Communications and the University of Florida College of Engineering, Crystal has mastered the art of translation. Taking technical information from clients, and turning it into something readable and relatable is a skill her clients have relied upon in our increasingly digitally driven world.
With hundreds of articles under her belt, Crystal can write for newspapers, magazines, or digital pubs. By studying under some of the toughest journalism teachers in the country, she knows the importance of accuracy, AP style and fact checking.
As a script writer, Crystal brings pop culture articles to life by capturing the rhythm and voice of each subject. Using video tools like Frame, Crystal is familiar with writing voice-over material as well as editing cues.