Business, Leadership, Career Development, Online Marketing
Women's Issues, Work/Life Balance, Kids/Family, Agriculture
Master degree program included writing-intensive courses, such as Business Communications, Business Ethics, Global Management and Strategic Leadership.
Included courses in business writing, marketing communication and advertising.
Melissa's interest in career is driven by her leadership experiences and her passion for supporting people. Her writing for this industry is typically connected to networking/speaking events and guidance to others seeking career advice.
Melissa's depth of experience with business writing comes from both on-the-job experiences and education. She writes business case proposals, presentations, white papers and a wide variety of reports. For example, writing a business case to justify the need for technology investment would be a typical piece of writing, followed by a presentation that distills the key points for a higher level audience.
Melissa is an empty-nester with interesting anecdotes to share from all phases of the child-rearing process. She is also devoted to her aging parents and is currently in the process of transitioning from adult child/friend to caregiver. She writes about these life stories through social media and in a family newsletter.
Melissa writes blog posts and social media to maintain connection with her extended family and friends. She is also a board member for her local education foundation and maintains their social media presence.
Creating effective presentations through storytelling is an area of focus for Melissa and she has written hundreds of business-confidential presentations during her tenure as a leader. From highly formal (quarterly business updates) to informal (marketing for a new product launch), Melissa has created nearly every presentation type and style you might need.
Melissa maintains a social media presence for her local education foundation. The social media content focuses on supporting the needs of youth education/development and promoting charitable giving to strengthen the community.