Business, Leadership, Career Development, Online Marketing
Women's Issues, Work/Life Balance, Kids/Family, Agriculture
Included courses in business writing, marketing communication and advertising.
Master degree program included writing-intensive courses, such as Business Communications, Business Ethics, Global Management and Strategic Leadership.
Melissa is an empty-nester with interesting anecdotes to share from all phases of the child-rearing process. She is also devoted to her aging parents and is currently in the process of transitioning from adult child/friend to caregiver. She writes about these life stories through social media and in a family newsletter.
Melissa's depth of experience with business writing comes from both on-the-job experiences and education. She writes business case proposals, presentations, white papers and a wide variety of reports. For example, writing a business case to justify the need for technology investment would be a typical piece of writing, followed by a presentation that distills the key points for a higher level audience.
Melissa's interest in career is driven by her leadership experiences and her passion for supporting people. Her writing for this industry is typically connected to networking/speaking events and guidance to others seeking career advice.
Melissa writes blog posts and social media to maintain connection with her extended family and friends. She is also a board member for her local education foundation and maintains their social media presence.
Melissa maintains a social media presence for her local education foundation. The social media content focuses on supporting the needs of youth education/development and promoting charitable giving to strengthen the community.
Creating effective presentations through storytelling is an area of focus for Melissa and she has written hundreds of business-confidential presentations during her tenure as a leader. From highly formal (quarterly business updates) to informal (marketing for a new product launch), Melissa has created nearly every presentation type and style you might need.