blog ghostwriting, web copy, case studies, email autoresponders
Food & Beverage, Fitness, Thought Leadership
Karen has an M.S. in TV/Film/Radio from the S.I. Newhouse School at Syracuse University. Karen draws on this experience to bring good storytelling techniques to her marketing copy
Karen's Bachelor of Science in Psychology helps her write copy that speaks to people in a warm and welcoming way while also focusing on a marketing message and goal.
Karen has written for a wide range of clients through 15 years as a freelance writer, ranging from executive coaches to authors, from landscape professionals to theater companies, from golf course construction to food producers. She has written proposals, grants, straightforward business communications as well as traditional copywriting projects.
Within the fitness industry, Karen has created blog posts, website copy, social media posts, and ezines and autoresponders.
Karen serves clients in the Food & Beverage industry who need help telling their marketing stories in an authentic and strategic way. Her work includes web copy, product packaging, and social media.
Karen's video scriptwriting focus is explainer videos, usually one to two minutes in length. She has also written longer video scripts of three-to five minutes in length, but the shorter videos are her sweet spot.
Karen writes email autoresponders that build in a sequence along your sales path. She can also create stand-alone emails or ongoing ezines.