Online content creation, blogging, proofreading, marketing
Startups, nonprofits, mid-sized businesses, B2B and B2C communication
Lisa earned a Bachelor of Arts degree in English from the University of Florida in 2006. Her degree includes a specialization in Creative Writing.
Lisa researched, outlined and drafted content that was between 250-500 words. Her work was used for a variety of B2B and B2C businesses, from marketing agencies to law firms to construction companies and many more. This content featured persuasive, keyword-rich copy for search engine effectiveness with a clear call to action. Lisa also proofread content for grammar and clarity, and revised it to meet specific client style preferences.
Lisa wrote and edited web page content for a variety of businesses across a number of different industries, including moving companies, real estate offices, marketing agencies and many more. She created much of this content based on a list of keywords provided by the client.
Lisa researched, outlined, wrote and edited blog posts that were between 250-500 words. These posts covered complex environmental issues and news, and were designed to inform and inspire people to donate to "green" nonprofits. She wrote about a wide variety of topics, including droughts, pollution, agricultural concerns, legislation related to Genetically Modified Organisms and lead poisoning.