Short form and long form non-fiction writing; sales/operations instructional manuals; audio and video narration scripts; small business and real estate industry consulting and market research
Professional interests include working with newer agents and investors toward creating and implementing a plan to achieve their professional goals. Personal interests include following pro sports and classic rock music.
Dave graduated from Columbia College Chicago, for which he later taught Broadcasting part-time for seven semesters and served on the school's Alumni Board. During his days as a student, he began his broadcasting career at WCYC-FM in Chicago hosting and producing news and sports programs.
His subsequent broadcasting experience led him to public speaking and doing marketing presentations, setting the foundation for his successful career in marketing and advertising.
Dave has performed extensive writing and marketing work specific to real estate professionals, real estate investors, and mortgage lenders.
He has created more than 12,000 unique advertisements for properties around the country which have sold. These range from brief online descriptions to 20 page brochures with investment analysis and demographics.
In addition, he has written and created branding for numerous agents and investors. These range from blog posts (ghost writing) and social media on up to writing for training courses and seminars.
Meanwhile, Dave has written full length books and online courses targeting home owners, agents, investors, and others in the real estate industry.
His "8 Hours To Sell Your Home" 60 chapter published book is one example. This is in addition to online courses for new agents, new real estate investors, and longer market research articles.
Dave thrives on "behind the scenes" marketing for small business, especially real estate.
His 'short' writing includes weekly blog and social media posts and making them relate to what the client has as the priority at the time.
He provides ongoing writing for clients, including feasibility studies and market research. One of his market research brochures led to the sale of a motel. Another of his studies detailed a real estate development opportunity for his clients, showing how an acquisition would lead to a million dollar opportunity.
Long term projects include writing extensive online courses as well as scripts and materials for industry workshops and seminars.
Writing of sales and operations manuals for start-up service businesses. Creation of web site and social media content, as well as market research reports.
Also writing and editing of a variety of business proposals, ranging from business plans to feasibility studies to related requirements.
Created copy for a web site which explains and sells Virtual Reality Tours to real estate professionals and builders.
Designed copy for seminars and product demonstrations for a software which helps real estate investors to analyze specific deals.
Created content for web site which provides information for real estate builders, developers, and brokers about how to utilize virtual reality to help with planning and selling or leasing their properties.
Have researched and written entire Feasibility Studies on behalf of real estate investors to detail opportunities for new construction or renovation. Related considerations included potential for land expansion and zoning considerations.
Also created content for a portfolio to attract additional investors for an apartment building project.
Created content for a company which provides virtual reality for landlords and real estate brokers to showcase and plan for office space to show the advantages.
Performed Feasibility Studies for real estate investment groups and developers regarding planning office buildings and space.
Planned and produced social media campaigns to promote the specialties and agents at residential and commercial real estate offices.
Wrote entire online courses with strategies for real estate agents, real estate investors, and for homeowners.
Created, wrote, and narrated an audio book geared toward strategies for selling real estate properties.
Wrote and published books and ebooks for Amazon.
Wrote a series of blogs for a financial services company which provides self-directed IRA products.
Created advertising and marketing campaigns for a group of mortgage lenders, banks, and credit unions.
Produced an online course about getting started in real estate investing, including sections about working with banks.
Produced content for a web site dealing with cost segregation and its advantages saving on capital gains taxes for real estate investors.
Created content for the website and blog of a company which features self-directed IRA products with tax deferred benefits.
Among the ebooks commissioned to do was one for people looking to get started with investing in real estate.
This 23,000 word ebook established how people from different walks of life have gotten started, provided examples of the different kinds of investment, and methods of securing financing. In addition, several strategies were included about ways to research communities to discover solid investment opportunities and to find partners and sources of financing.