Short form and long form non-fiction writing; sales/operations instructional manuals; audio and video narration scripts; small business and real estate industry consulting and market research
Professional interests include working with newer agents and investors toward creating and implementing a plan to achieve their professional goals. Personal interests include following pro sports and classic rock music.
Dave graduated from Columbia College Chicago, for which he later taught Broadcasting part-time for seven semesters and served on the school's Alumni Board. During his days as a student, he began his broadcasting career at WCYC-FM in Chicago hosting and producing news and sports programs.
His subsequent broadcasting experience led him to public speaking and doing marketing presentations, setting the foundation for his successful career in marketing and advertising.
Writing of sales and operations manuals for start-up service businesses. Creation of web site and social media content, as well as market research reports.
Also writing and editing of a variety of business proposals, ranging from business plans to feasibility studies to related requirements.
Dave has performed extensive writing and marketing work specific to real estate professionals, real estate investors, and mortgage lenders.
He has created more than 12,000 unique advertisements for properties around the country which have sold. These range from brief online descriptions to 20 page brochures with investment analysis and demographics.
In addition, he has written and created branding for numerous agents and investors. These range from blog posts (ghost writing) and social media on up to writing for training courses and seminars.
Meanwhile, Dave has written full length books and online courses targeting home owners, agents, investors, and others in the real estate industry.
His "8 Hours To Sell Your Home" 60 chapter published book is one example. This is in addition to online courses for new agents, new real estate investors, and longer market research articles.
Dave thrives on "behind the scenes" marketing for small business, especially real estate.
His 'short' writing includes weekly blog and social media posts and making them relate to what the client has as the priority at the time.
He provides ongoing writing for clients, including feasibility studies and market research. One of his market research brochures led to the sale of a motel. Another of his studies detailed a real estate development opportunity for his clients, showing how an acquisition would lead to a million dollar opportunity.
Long term projects include writing extensive online courses as well as scripts and materials for industry workshops and seminars.
Among the ebooks commissioned to do was one for people looking to get started with investing in real estate.
This 23,000 work ebook established how people from different walks of life have gotten started, provided examples of the different kinds of investment, and methods of securing financing. In addition, several strategies were included about ways to research communities to discover solid investment opportunities and to find partners and sources of financing.