music, travel, entertainment, environment, activism, tech
music, travel, politics, science, activism, tech, film
playMYmusic.FM is dedicated to showcasing and promoting work of upcoming, independent musicians from around the globe. A YouTube show and podcast are launching soon. In addition to designing the website that acts as a hub for playMYmusic.FM and other content from the hostess, Rosie G., Kristine created copy for all site pages as well as profiles for each artist showcased by Rosie G.
Environmental Defense Fund
Distilled complex scientific studies and the organization’s myriad of environmental initiatives into website copy for the home page.
Managed the news feed on the site, curating stories that highlighted the organization’s initiatives and overall mission, along with related developments pertaining to local, state, and federal governments and NGOs.
Researched photos to complement articles and reports.
Kristine is a contributing writer to Huckleberry Travel, an upscale agency that offers premier vacation options and planning. Huckleberry Travel prefers first-person accounts of trips to destinations its customers would find compelling. The most recent request involved writing an article about Bar Harbor, ME / Acadia National Park to promote available cruises to that destination.
During her time in the marketing department at the legendary jazz label Blue Note Records, Kristine functioned as Associate Producer, working with a development team to launch the company’s first website. In addition, she crafted site copy, news updates, and artist profiles as well as advertisements promoting new releases by the subsidiary label, Hemisphere Records.
As a recruiting/advertising industry insider, Kristine crafted an eBook to showcase knowledge accumulated through years of placing candidates and scanning LinkedIn profiles to find professionals best suited to the open roles available at her various companies. With so many recruiters and hiring managers using LinkedIn as a primary tool, she imparted advice and best practices on how to create and compelling profile that improves the chances of getting noticed and hired.
Kristine recently began working with iHeart Media in a variety of writing/editing capacities. She completed a large proofreading/editing project for the company’s annual report. Her first assignment was to tighten and improve copy of several white papers used by the marketing team to highlight sponsorship opportunities. Most recently, she was tasked with developing copy for a radio spot, including different versions (:30, :15: and :10 spots) to be recorded and aired, as well as a :30 endorsement to be read by on-air talent.