Long-form and short-form articles, blog posts and essays; special reports; press releases; website landing pages; updating ineffective content wherever it lives.
Violence against women (with particular emphasis on India), the global water crisis, employer/employee relations, trends in HR, DIY home improvement, home inspections, law (especially wills and estate planning), prison reform, criminal justice, leprosy (Hansen's Disease), making complex topics approachable and relatable for non-expert readers.
Carole graduated magna cum laude with an associate's in paralegal studies. A member of Phi Beta Kappa academic honor society, she was awarded an academic scholarship and named paralegal of the year in 2010.
Carole has written several articles and long-form blog posts about diseases that affect people who live in developing countries. Her primary focus so far has been with malaria, leprosy and water-borne parasitic illnesses. The goal of this writing is to keep the charity's supporters informed about their work, improve transparency and generate more interest.
Carole has written numerous blog posts for the B2B market. She doesn't need to know the industry up front, as she spends a great deal of time researching to nail the brand voice and to use industry terms effectively. B2B content marketing should be different from B2C, as the audience is typically smaller, trust is paramount, and there’s more at stake with each click.