Sales Copy--lead gen/squeeze pages, PPC landing pages, pre-sell, short ad, ppc, banner, advertorial-style articles, and lead magnets (short reports, written courses, and video courses).
Optimized Web Pages--Brad adheres to SEO best practices, and writes in a conversational, one-on-one manner.
How-to Content--One of Brad's specialties is writing instructional/how-to blog posts, reports, ebooks, email courses, and video courses.
Brad's career-related interests include SEM, B2C Sales Copy, Software, Affiliate Marketing & MMO, Self-Defense, Entertainment, Anything Gary Halbert, and WordPress. He is a work-from-home dad who is into hiking, martial arts, yoga, cycling, horror fiction, and building ever-more-complicated Minecraft creations with his kids.
Brad has been involved with Search Marketing since early 2008. 85% of his projects have been search engine related in one way or another. He has written thousands of search engine optimized blog posts and web pages. He has also taught numerous small businesses and entrepreneurs how to optimize their own sites and campaigns, via blog posts, ebooks, and in-person consultations.
Brad has written hundreds of web pages and blog posts for local "Main Street" healthcare providers. Over half of this work has been split between optometric and chiropractic services. A full list of his medical and health care topics include:
Veterinary and Animal Hospital
Alternative/Holistic Health Care Providers
Brad has written for multiple types of consumer and B2B software, such as antivirus, PC optimization, and client relationship management software. Assets have included everything from sales copy to entire knowledge-base sites.
For Consumer Software:
Landing Pages for PPC Campaigns (for sales, leads, free trial downloads, webinars, etc)
PPC Ads (Google Ads, Facebook, Bing)
PPV Ads (pop-up pages)
100s of Blog Posts
Assets created for B2B software include blog posts, short reports, and instructional content for client retention software and Software as a Service (SAAS). Target audiences have ranged from small business owners, to entrepreneurial hopefuls, to enterprize-level businesses.
Brad has written hundreds of web pages since 2007. These pages have been for small and medium offline businessess, as well as for affilaite marketing businesses, as well as web assets for said businesses (knowledge base and support sites, for example).
Style ranges from informational to promotional. SEO has been a consideration on 99% of these pages, and meta information was often included as part of the project.
Generally, these pages have been "inform while hitting emotional buttons"/"pre-sell" pages.
Sales copy should be fun--even inspiring--to read. That's one reason Brad reads _The Gary Halbert Letter_ every morning. Aside from good advice on all aspects of direct marketing, it's an engaging, inspiring page-turner of a read!
Brad's ad writing experience includes ads both long and short, such as:
*Email signup, webinar signup, and other lead-gen pages*
*"Download Now" PPC landing pages for paid and free-trail software.
*Banner ads for weight loss products, dating services, and consumer software
*Google Ads, Bing Ads, and Facebook ads for:
Construction Support Services
Consumer music products
B2B prinintg services
*Lead-gen reports written with sales in mind
*Advertorial-style content-copy blend
*Affiliate recruitment email copy
*Other soft-sell & pre-sales copy, for affiliate marketers, that takes on the voice and look of the final money page or money site.
Brad knows that the most important part of writing your ebook is knowing your audience and speaking to them in a conversational, “He is speaking directly to me,” tone of voice. He understands that the success of your ebook depends on writing with purpose in mind: Where in the sales funnel is it placed? Is it a lead magnet or a final product? What action will the reader ideally take once they are done reading?
Brad has created multiple ebooks and short reports since the spring of 2008. The projects were across various consumer niches (software, relationships, business opportunity/MMO, self-defense, and more) and purposes (lead magnets, membership content, Kindle e-book, and PDF information product).
Eventually, Brad took these ebook writing skills and created scripts for informational videos—some of which he also produced.
Some of his more practiced niches include
How-to: Internet Marketing/Make Money Online
Small Business Marketing and SEO
WordPress for Small Business
Affiliate Marketing: How to use ad platforms
Affiliate Marketing: How to set up tracking, postbacks, and your tracking server
Affiliate Marketing: SEO for Affiliate Marketing
Affiliate Marketing: Picking offers and general “getting started
Medical Cannabis for Veterans (PTSD, Pain Management, talking to your primary care doctor about the topic)
Relationships: How to Heal Your Marriage
Relationships: How to Catch a Cheating Spouse
Diet: Nutrition & Suppliments: Garcinia, Bing Cherry, and Other Suppliments
Diet: Organic Nutrition, Organic Weight Loss, Organic Weight Maintenance During Pregnancy
Diet: Baratric Eating; Nutrition After Weight-Loss Surgery
Hobby: Home Brewing
Astrology and Alternative Spirituality
What kind of headlines do you need? Brad has created banner and PPC ads for everything from antivirus programs, to bariatric vitamins, to industrial tensioned fabric structures, to dating websites of all types.
A loyal desciple of Gary Halbert, Brad knows the value of split testing both your headline and your offer (and everything else, eventually...). Most of all, he believes in knowing your audience like the back of your hand. Message him for custom rates on ads and campaigns.
Brad has written about 100 banner, Adwords, and Facebook ads for clients, as well as hundreds more for his own affiliate marketing ventures.