Mac's specialties include blog post and article writing for marketing and tech transformation companies. He is very familiar with SEO and social media campaign best practices. Additionally, he has kept up to date with tech transformation, especially in the healthcare industry.
Mac's other interests include Martial Arts and filmmaking. As a martial artist, Mac spent eight years obtaining a black belt in Chun Kuk Do. As a filmmaker, Mac enjoys working on his own content and helping his friend's produce theirs. Mac is passionate about filmmaking and looks forward to actively pursuing it in the future.
When matriculating at the University of Georgia, Mac expected to leave the university with a degree and plans to attend medical school. This changed during his junior year when he interned at the telecommunications company mGage. As a product marketing intern, he was responsible for developing website copy, blogging, and internal product marketing solution sheets. He found the experience truly eye-opening and turned him onto a world he never knew existed.
During the next semester, he became involved with Aces for Athens-a nonprofit group that serves underprivileged youth by giving them tennis lessons. As the secretary for the organization, he helped turn around the program through field marketing initiatives that resulted in a 20% year over year increase in participation by the student body.
Still passionate about the sciences and healthcare, Mac completed his Biology degree in the summer of 2015 before embarking on his dream of being a marketer in New York City a few months later.
Mac has written various blog posts for a number of marketing consultancies. Posts have come in the form of guides explaining topics like metric and KPI measurement and social media strategy.
Mac developed a blog post series for a healthcare marketing consultancy aiming to target medical professionals with private practices. The goal for these individuals was to showcase their practices online to gain more exposure and reach more patients.
Mac has written several articles for RV/campervan companies. Most of the articles described locations one could go with a campervan, where rental sites could be found and reviews of the host sites.
Mac has written several blog posts for companies across various industries including marketing, healthcare, pharmaceuticals, online gaming, and fitness amongst many others. He is a skilled researcher and has a skill for converting raw information into digestible content.
Mac wrote Facebook posts as part of the campaign development for an e-commerce apparel company. The purpose of the campaign was to increase brand awareness.
Mac has worked on email copy that further pushes customers down the marketing funnel as well as copy that keeps the company at top of mind. Clients have included e-commerce companies as well as digital marketing consultancies.