For the past two years, Caitlin worked in a marketing environment where her successes include: assisting with a strategic rebranding to show the diversity of the organization; working to increase the conversation and thought leadership around specific products; and providing marketing to achieve record-breaking attendance at a national annual conference. In addition to working in the association sector, Caitlin also worked for a marketing communications firm that specialized in mobile, wireless, telecom, and IT industries. With this company, she provided assistance to the agency’s marketing and business development teams to strengthen their messaging. Caitlin currently serves as a freelance marketing consultant providing content strategy and development, social media, website development, and SEO to her customers.