Non-profit communications, advertising, website copy, digital advertising, interactive advertising, broadcast advertising, TV, scripts, radio, corporate communications, video, conceptual writing, brochures, print collateral, annual reports, brand articulation, taglines and much more.
Michelle's interests are those that let her thinking stir and percolate. She enjoys gardening, travel, volunteerism, running, yoga, reading, cooking, film, working with her hands and trying new creative projects. Unsurprisingly, her love of writing is not limited to the hours of 9-5: she enjoys fiction writing, blogging and writing letters and postcards.
Graduated in 3 years with a Bachelor of Arts in English and a study focus on American literature.
Michelle has written brand and promotional communications for several household names in the food and beverage category. She have been the writer of everything from taglines and brand articulation to integrated campaigns including national TV and radio for brands such as Gorton's, Wyman's of Maine, Vermont Creamery, Kayem, al fresco All Natural, Good Food Made Simple and the supplement brand Megafood.
Michelle has deep experience in the travel and tourism sector across every touchpoint in the marketing funnel. Her experience includes email marketing, brochures, direct mail, and digital banners and video for clients such as the Massachusetts Office of Travel and Tourism, American Express Travel, JetBlue and Four Seasons Hotels and Resorts.
Michelle's experience in the consumer goods sector is a recent area of growth, with projects for brands including American Tourister and Boston Interiors. Due to the retail nature of this category, she is well-versed in promotional communications including social media advertising, digital banners and video, regional TV and radio, as well as brand articulation and big idea generation.
With six years of advertising agency experience in Boston's top agencies, Michelle has an abundance of experience in all types of advertising across virtually every medium.
Radio is alive and well! Michelle has written several radio campaigns per year for the last few years and is always trying to push the caliber of the creative higher to earn attention for her clients. She has written radio ads for US Cellular, the New England Aquarium, Kayem, Salem Five Bank, the Massachusetts State Lottery and others.
Michelle has done dozens of video projects for clients, from internal pump up videos and brand videos to regional and national TV and video campaigns. She has worked in a variety of formats, including :06 mini-videos for use on YouTube to longform video content up to 5 minutes long.