Social Media, Press Releases, Long Form Articles, Blog Posts, Website Copy
Travel & Tourism, Food & Dining, Lifestyle, Fashion
The study of interpersonal/organizational communication allows students to develop critical thinking skills, an understanding of cultural and gender-related differences in how people communicate, and it sharpens their marketable skills such as writing, public speaking and persuasion.
Michael has worked with multiple corporate and agency teams to produce content based on a structure or free-form strategy including formats of blogs, press releases, case studies, infographics and white papers. Michael has gone through marketing-specific training and certifications
Beyond creative writing, Michael is familiar with the mechanics and strategic purpose a blog can serve for a business. He understands the necessity of knowing the business's audiences to ensure the content's relativity, the article is searchable with SEO in mind throughout the article and capping it all off with a meaningful CTA at the end.