Donnell has worked in storytelling since he was a teen editor of at college newspaper. Whether the content he creates is a short documentary film or a series of tweets, there's always an under-girding of reporter's perspective.

He presently works as the Twitter voice for a major California sport and entertainment venue. Formulating that voice has been a revelatory process. On weekdays this storyteller produces films for outlets such as Oregon Humanities and published longform journalism for The Nation and Rolling Stone, among other media outlets.

Among his better-known works are the memoir Ghetto Celebrity and the animated short Dock Ellis & the LSD No-No, to which he contributed its audio narrative. (With Neille Ile.)

Last winter, he contributed to an actual physical 'zine — one with with a print run of about 150. Alexander's stories show up in unexpected places.

Finally: Though he has, via agencies and independently, run a dozen social media accounts and executed other forms of content marketing, Alexander's grasp of the industry vernacular is pretty substandard. Marketing and advertising work has been an avocation, honestly, and a lot of his successes has come by instinct. Alexander has , blogged daily for decent pay, edited a monthly magazine, and worked with content management systems, but in all honesty, the guy could use a mentor with a strong sense of his ceiling.