Strategic blog articles, SEO product descriptions, Amazon A+ content, case studies, and white papers
Consumer electronics, bicycles, snow sports, outdoor gear, power sports, musical instruments, music
Brett excelled as a journalist as early as freshman year, earning a spot writing for several campus publications, in addition to the award-winning Daily Iowan Newspaper. Brett was also recognized for his writing abilities with the Jerry Parker Feature Writing Award, which is an annual award to a senior in the School of Journalism and Mass Communication who has been selected "...on the basis of outstanding achievement in journalism-related assignments in feature writing, extra-curricular feature writing and overall academic excellence."
Brett has six years of experience in consumer electronics. This includes mobile apps, digital weather stations and environmental monitoring, clocks, thermometers, media repair, computer peripherals, and audio products. Brett has managed trade show initiatives at five Consumer Electronic Shows in Las Vegas, including PR launches, and press events at Pepcom and Showstoppers.
Brett has a wealth of music-related experience. Highlights are as follows:
-- He was a features writer, columnist, and concert reviewer for The Nashville Tennessean, Guitar Player, Musician, Music & Computers, Electronic Musician, www.harmonycentral.com, The Nashville Scene, Music Row Magazine, The Music City USA Entertainment Guide, Performing Songwriter, and Country Music Magazine.
-- Brett wrote press releases and promotional materials for Sparrow Records, Myers Media, Word Records, and Starr Song Records.
-- Brett spent three years as the Interactive Marketing Creative Writer at Gibson Musical Instruments.
-- Brett is also an accomplished musician and composer in his own right, having had original songs used in more than 450 TV shows and advertisements. These include The Tonight Show with Jimmy Fallon, My Name is Earl, King of the Hill, Oprah Winfrey Show, Boston Legal, Criminal Minds, MTV’s The Real World, American Idol, Walmart, and Pacific Gas & Electric.
Brett has 10 years of experience in the power sports industry, primarily focused on motorcycle and motor scooters. This includes work at one Harley-Davidson and one Yamaha/Triumph dealer, an OEM and aftermarket manufacturer of motorcycle accessories, and a motor scooter and motor scooter accessories importer/distributor. Brett's work in this industry includes brochures, PR, trade shows, events, instruction sheets, eCommerce, and more.
Brett has written strategic SEO blog articles in the consumer electronics, bedding, bicycling, and office furniture industries. Focus is on establishing clients as "thought leaders" in their respective spaces, while raising brand awareness through keyword-rich text and compelling topics that help potential customers find the clients organically.
Brett has managed full-scale press launches in the consumer electronics, bedding, bicycling, power sports, real estate, musical instrument, and office furniture industries. Brett writes from the unique perspective of a seasoned newspaper and magazine writer who has been on the receiving end of thousands of press releases. Based on this experience, Brett's press releases make the job of each journalist easier. This is because the information is complete and presented clearly, the "angle" is obvious, logical questions are answered, and no additional digging or research is needed on the part of the publication. The logic of this approach is that if a press release makes the journalist's job easier, he or she is more likely to write about the client's product or service.
Brett has written effective SEO product descriptions in the consumer electronics, home decor, bedding, bicycling, power sports, musical instrument, and office furniture industries. Focus is on highlighting benefits so that the consumer clearly understands how the features and capabilities of the product will enhance their life, hobby, business, etc. Brett's strength is taking technical copy from engineers and product developers and "translating" it to meaningful and compelling content appropriate for consumers.