Lisa has written inbound and outbound content for a variety of industries, including:
With both new and familiar subjects, Lisa provides thorough research, giving each piece its own customized voice suited to the client's audience.
Lisa's interests inform and add depth to her research and writing. Like most writers, she loves to read. Her favorite parts of the writing process are the research at the beginning and the editing at the end. She also honed her research skills over frequent cross-country moves as a former military spouse and mom to a special needs child. Lisa's most meaningful experiences include many years of volunteering with patients in the outpatient infusion unit of her local hospital. And as a longtime dog parent, she's enjoyed exploring pet and veterinary issues through the articles, blogs and web pages she writes. Lisa also likes to stay on top of the latest info on optimal nutrition, fitness, and health for herself, her family, and, of course, for her writing projects.
Lisa has a B.A. in English from the College of William & Mary. Her studies included summer programs in England at Cambridge University, and in Spain.
Lisa has written a number of blog posts and web pages in the health field, for medical practices, dentists, veterinarians, chiropractors and others. She has also written a health-related e-book.
Lisa serves as editor of a 16-20 page quarterly hospital newsletter, which has received widespread praise from hospital administrators, volunteers and staff members. In addition to editing all submissions to the newsletter, Lisa writes feature articles ranging from 1000 to 3000 words, short pieces, captions and headlines. She has interviewed hospital personnel for articles on such topics as clinical trials, the hospital's cancer institute, and cardiac catheterization.
Lisa wrote many sales and marketing letters in her position as an advertising sales account manager. She also contributed to the writing and editing of media kits and promotional materials. Her colleagues used her frequently as a resource in crafting their own written pitches for potential business.
In her years as an account manager, Lisa tripled market share for her territory, handling clients such as Microsoft and Logitech. She was also skilled at working with the smaller companies, offering expertise that helped her clients to make the most of their advertising budgets. Lisa places a high priority on clear communication with clients to serve their goals most effectively.
A longtime dog parent, Lisa has written blog posts and web pages for veterinary practices on many topics, such as arthritis, microchipping, spaying and neutering, pet dental care, keeping your pet safe on Halloween, and more.
She has also written a series of articles about the animal therapy program at a local hospital. The animal therapy program director wrote to Lisa about the effects her articles have had on the program: "Please know the people you've profiled have told me how honored they've felt to be featured and how delighted they've been by your articles. The interviews you've done with our animal therapy handlers have really energized our volunteers and let them know how valued they are. Thanks for what you've been doing, Lisa. I'm very grateful....FANTASTIC article."
Lisa has written blog posts for law firms on a variety of topics such as personal injury, bankruptcy, divorce and criminal defense. She researches thoroughly to provide articles and blog posts that educate readers and draw traffic to legal websites, with SEO keywords integrated organically into the text.
Lisa has made use of her advertising background in her writing of promotional materials for the fitness industry, including newsletters and email campaigns. Her work in this area for WriterAccess has received praise and Exceeded ratings from clients.
Lisa has written web content for a variety of medical practices, including dermatologists, eye doctors, general practitioners, veterinarians, chiropractors, and dentists. Her many years of contact with patients and medical staff as a hospital volunteer have also added to her understanding of many of the medical issues she writes about.
Lisa has written articles, blog posts and other content on such topics as workplace safety, hiring, organizing an office, and more.
Healthy eating while traveling, cutting back on processed foods, diet effects on mental health and the immune system, and achieving healthy eating habits are among the nutrition topics Lisa has written about. She puts a priority on impeccable research, using only top-quality government and commercial sources.
Lisa writes non-profit content that effectively uses the elements of storytelling, persuasion and call to action to generate the response needed from the target audience.
Lisa has written self-help content on topics such as reducing life stress, changing ingrained habits, and more.
Lisa's entertainment content includes such topics as celebrity bios and party planning. She aims to supply all the facts readers may want, written in a lighthearted, engaging tone.
Lisa has written blog posts for and about medical and veterinary practices, legal issues, pets, eye care, nutrition, business, travel, and more. She takes care to write well-researched blogs with valuable information that engages readers.
Lisa has written web pages for industries such as health/medical, travel, and home living. She researches meticulously to ensure that website visitors have the full and accurate information they need to feel confident they're on a website of the highest quality.
Lisa produces short and long form articles on a variety of topics, including health, books, self-help, relationships, nutrition, food, education, legal, entertainment, careers, pets, consumer technology, nonprofit issues, and women’s issues. She writes engaging openings that grab the attention of readers, and tells stories that draw them in to the very end.
Lisa has written ad copy for an advertising agency specializing in book publishers. She aims to create a mood that grabs the reader's attention, and presents a call to action that compels the reader to become a customer.
As a content writer, Lisa has written email campaigns for small business that concisely and vividly make the connections needed to convert a reader to a customer. She's also received high praise for donation solicitation emails she's written for non-profits.
Her email copy provides valuable information to readers, allowing a company to maintain a trusted presence in their inbox and in their awareness. As an advertising sales account manager, Lisa wrote hundreds of sales letters that built a compelling case, and brought in many clients, to advertise in her magazine. The strong foundations of her writing and sales skills can be used effectively across a range of industries.
A Facebook post, whether long-form or short, needs to cut through the clutter of the audience's busy timeline, making them feel spoken to, but not targeted. Lisa walks that fine line with copy that tells the compelling stories needed to bring in responses.
Lisa writes outbound content that carefully targets the audience clients want to reach. She makes sure to complete her checklist of information about the goals and targets for each project, ensuring a successful response.