Lisa enjoys writing in a variety of formats and can provide your company with pieces such as short and long form articles, press releases, sales letters, newsletters, ad copy, promotional materials, product descriptions, and more. She can provide website content including blog posts, About pages, bios, and company information.
Lisa’s interests include healthcare, books, self-help, relationships, nutrition, food, education, legal, travel, entertainment, careers, pets, military family issues, real estate, consumer technology, nonprofit issues, and women’s issues. She also enjoys researching and writing about topics that are new to her, and she can adapt her writing style to the client's preferred tone, from formal to casual.
Lisa has a B.A. in English from the College of William & Mary. Her studies included summer programs in England at Cambridge University, and in Spain.
Lisa wrote many sales and marketing letters in her position as an advertising sales account manager. She also contributed to the writing and editing of media kits and promotional materials. Her colleagues used her frequently as a resource in crafting their own written pitches for potential business.
In her years as an account manager, Lisa tripled market share for her territory, handling clients such as Microsoft and Logitech. She was also skilled at working with the smaller companies, forging close professional relationships that helped her clients to make the most of their advertising budgets. Lisa places a high priority on really listening to clients to come up with the most effective ways to draw in their target audience.
Lisa has written blog posts for law firms, on a variety of topics such as personal injury, bankruptcy, divorce and criminal defense. She researches thoroughly to provide articles and blog posts that are carefully written and targeted to inform readers and draw traffic to legal websites. Her legal blog posts for WriterAccess have all received "Exceeded Expectations" ratings.
Lisa has served as editor of a 16-20 page hospital newsletter since 2012. The newsletter, read by volunteers, hospital administrators and other staff, has received widespread praise from readers, including administrators. In addition to editing all submissions to the newsletter, Lisa writes feature articles ranging from 1000 to 3000 words, short pieces, captions and headlines. She has interviewed hospital personnel for articles on such topics as clinical trials, the hospital's cancer institute, and cardiac catheterization.
Lisa has written a series of articles about the animal therapy program at a local hospital. The animal therapy program director has written to Lisa about the effects her articles have had on the program: "Please know the people you've profiled have told me how honored they've felt to be featured and how delighted they've been by your articles. The interviews you've done with our animal therapy handlers have really energized our volunteers and let them know how valued they are. Thanks for what you've been doing, Lisa. I'm very grateful....FANTASTIC article."
In her job as an advertising account manager, Lisa has written hundreds of sales letters aimed at prospects in the computer industry. She brought in a number of accounts on the strength of her written communications, which built a thorough, compelling case for advertising in her publication. The strong foundations of her writing and sales skills can be used effectively across a range of industries.
Lisa has written ad copy for an advertising agency specializing in book publishers. She aims to create a mood that grabs the reader's attention, and presents a call to action that compels the reader to become a customer.
Lisa can write short and long form articles on a variety of topics, including health, books, self-help, relationships, nutrition, food, education, legal, entertainment, careers, pets, consumer technology, nonprofit issues, and women’s issues. She writes engaging openings that grab the attention of readers, and tells stories that draw them in to the very end.
Lisa has written blog posts on topics such as legal issues, home remodeling and auto purchases. She takes care to write well-researched blogs that provide valuable information to the reader, written in an engaging, concise way.