Lisa P
Writer #21898
Joined 7/10/2017
4 Star Rating
100% Success
768 Projects
2 Endorsements
0 Elite Skills
A meticulous researcher, Lisa P. writes blog posts, web pages, articles, email campaigns, advertisements, social media posts, and more. She takes scrupulous care in following client instructions and writing SEO-optimized content where needed.

If you have a piece that needs a fresh perspective or an update, Lisa also provides re-writing and editing services.

Outside of WriterAccess, Lisa edits and writes for a lengthy quarterly hospital newsletter. In addition to her editing duties, she writes everything from captions to short pieces to feature articles. Her feature articles, running between 1000 and 3000 words, have given readers an inside look at the healthcare experience at the hospital in areas such as clinical trials, cardiac catheterization, cancer treatment and animal therapy.

Lisa's professional background includes work as an advertising sales account manager for a computer magazine, where she developed expertise in writing highly effective sales and marketing materials.

She also has experience on the agency side, working as a media planner and copywriter for a subsidiary of Ogilvy & Mather in New York City. Lisa wrote ad copy for major book publishers, which ran in the New York Times and other national media.

Lisa has a B.A. in English from the College of William & Mary. She also earned a Certificate in Editing from Temple University.

Lisa consistently exceeds expectations for her clients. Her experience as a newsletter editor ensures that all of her copy is arranged appealingly, polished to a shine and ready to go.

Sampling of comments from happy WriterAccess clients:

~ "Very well-written. Thank you!"
~ "Great job ! Thanks!"
~ "Love it! Thank you!"
~ "Awesome!! :-)"
~ "Also awesome, thank you!! :-)"
~ "Very nice stuff, thanks for the work, appreciate all your time
and effort, truly, thank you."
~ "Looks great! Thank you, Lisa!"
~ "Very interesting!"
~ "Well-written. Thank you."
~ "Rock on! Love this one..."
~ "Great one! Very nice."
~ "Really interesting read."
~ "Very nice!"
~ "Great! Thanks!"
~"Hi Lisa, I just finished reviewing your assignment. I was very impressed! You faithfully followed the creative brief, created informative and original content, formatted and organized the content according to our guidelines, and I didn't have to make any grammatical corrections...a great piece of content."
~"I'm very pleased with your work, and I'm looking forward to sending you a new assignment."
~ "Excellent work as always. Thank you!"
~ "Excellent. Thank you!"
~ "I really like the back cover copy you wrote.."
~ "Excellent! Thanks. More to come!"
~ "Hi Lisa, I cannot tell you enough how grateful I am that I stumbled upon your profile while looking for help with this project!! Your copy is EXACTLY what I was looking for!!! I build websites for customers and would love to use your help for future projects, and maybe even for some more for this site if they come up. Thank you, thank you, thank you!!!"


Praise for other work by Lisa:

"Lisa's clients frequently praised her thoroughness, professionalism and creativity in working closely with them...One skill for which Lisa was particularly well known in the department is her talent as a writer. She brought in several major accounts on the strength of her thoughtful and concise correspondence and proposals." (publisher of a computer magazine)

"Lisa is much more than a media director. She is wonderful at client contact. And a natural writer. In short, she's that rare person who is both talented and responsible. If you've been lucky enough to work with her as I have, believe me, you'll never want to see her go. Grab her if you can." (advertising agency account executive)

"Wow! Lisa, you have very elegantly captured the essence of who we are at the Cancer Institute. Thank you!" (institute director)

"FANTASTIC article! Whole issue was great, as always. You are talented and dedicated!" (animal therapy program director)

"Lisa, thank you so much for your wonderful work. The newsletter has been noticed by many members of our senior administration this year as being a creative and effective means of communication. I truly appreciate your fine work!" (hospital administrator)
Blog Post
Self Help
Facebook Post
Email Copy
Pets
Non Profit
Legal
Medical
Article
Advertisement
8 More

Specialties

Lisa has written inbound and outbound content for a variety of industries, including:

Health
Medical
Legal
Fitness
Pets/Veterinary care
Non-profit
Marketing
Business
Nutrition
Entertainment
Self-help
Travel
Home living
and more.

With both new and familiar subjects, Lisa provides thorough research, giving each piece its own customized voice suited to the client's audience.

Interests

Lisa's interests inform and add depth to her research and writing. Like most writers, she loves to read. Her favorite parts of the writing process are the research at the beginning and the editing at the end. She also honed her research skills over frequent cross-country moves as a former military spouse and mom to a special needs child. Lisa's most meaningful experiences include many years of volunteering with patients in the outpatient infusion unit of her local hospital. And as a longtime dog parent, she's enjoyed exploring pet and veterinary issues through the articles, blogs and web pages she writes. Lisa also likes to stay on top of the latest info on optimal nutrition, fitness, and health for herself, her family, and, of course, for her writing projects.

Education

The College of William & Mary in Virginia

Lisa has a B.A. in English from the College of William & Mary. Her studies included summer programs in England at Cambridge University, and in Spain.

Health

64 Projects Completed

Lisa has written a number of blog posts and web pages in the health field, for medical practices, dentists, veterinarians, chiropractors and others. She has also written a health-related e-book.

Lisa serves as editor of a 16-20 page quarterly hospital newsletter, which has received widespread praise from hospital administrators, volunteers and staff members. In addition to editing all submissions to the newsletter, Lisa writes feature articles ranging from 1000 to 3000 words, short pieces, captions and headlines. She has interviewed hospital personnel for articles on such topics as clinical trials, the hospital's cancer institute, and cardiac catheterization.

Marketing

51 Projects Completed

Lisa wrote many sales and marketing letters in her position as an advertising sales account manager. She also contributed to the writing and editing of media kits and promotional materials. Her colleagues used her frequently as a resource in crafting their own written pitches for potential business.

In her years as an account manager, Lisa tripled market share for her territory, handling clients such as Microsoft and Logitech. She was also skilled at working with the smaller companies, offering expertise that helped her clients to make the most of their advertising budgets. Lisa places a high priority on clear communication with clients to serve their goals most effectively.

Fitness

42 Projects Completed

Lisa has made use of her advertising background in her writing of promotional materials for the fitness industry, including newsletters and email campaigns. Her work in this area for WriterAccess has received praise and Exceeded ratings from clients.

Medical

33 Projects Completed

Lisa has written web content for a variety of medical practices, including dermatologists, eye doctors, general practitioners, veterinarians, chiropractors, and dentists. Her many years of contact with patients and medical staff as a hospital volunteer have also added to her understanding of many of the medical issues she writes about.

Legal

30 Projects Completed

Lisa has written blog posts for law firms on a variety of topics such as personal injury, bankruptcy, divorce and criminal defense. She researches thoroughly to provide articles and blog posts that educate readers and draw traffic to legal websites, with SEO keywords integrated organically into the text.

Pets

25 Projects Completed

A longtime dog parent, Lisa has written blog posts and web pages for veterinary practices on many topics, such as arthritis, microchipping, spaying and neutering, pet dental care, keeping your pet safe on Halloween, and more.

She has also written a series of articles about the animal therapy program at a local hospital. The animal therapy program director wrote to Lisa about the effects her articles have had on the program: "Please know the people you've profiled have told me how honored they've felt to be featured and how delighted they've been by your articles. The interviews you've done with our animal therapy handlers have really energized our volunteers and let them know how valued they are. Thanks for what you've been doing, Lisa. I'm very grateful....FANTASTIC article."

Nutrition

8 Projects Completed

Healthy eating while traveling, cutting back on processed foods, diet effects on mental health and the immune system, and achieving healthy eating habits are among the nutrition topics Lisa has written about. She puts a priority on impeccable research, using only top-quality government and commercial sources.

Entertainment

6 Projects Completed

Lisa's entertainment content includes such topics as celebrity bios and party planning. She aims to supply all the facts readers may want, written in a lighthearted, engaging tone.

Business

6 Projects Completed

Lisa has written articles, blog posts and other content on such topics as workplace safety, hiring, organizing an office, and more.

Non Profit

3 Projects Completed

Lisa writes non-profit content that effectively uses the elements of storytelling, persuasion and call to action to generate the response needed from the target audience.

Self Help

2 Projects Completed

Lisa has written self-help content on topics such as reducing life stress, changing ingrained habits, and more.

Email Copy

222 Projects Completed

As a content writer, Lisa has written email campaigns for small business that concisely and vividly make the connections needed to convert a reader to a customer. She's also received high praise for donation solicitation emails she's written for non-profits.

Her email copy provides valuable information to readers, allowing a company to maintain a trusted presence in their inbox and in their awareness. As an advertising sales account manager, Lisa wrote hundreds of sales letters that built a compelling case, and brought in many clients, to advertise in her magazine. The strong foundations of her writing and sales skills can be used effectively across a range of industries.

Blog Post

112 Projects Completed

Lisa has written blog posts for and about medical and veterinary practices, legal issues, pets, eye care, nutrition, business, travel, and more. She takes care to write well-researched blogs with valuable information that engages readers.

Newsletter Content

51 Projects Completed

Lisa writes outbound content that carefully targets the audience clients want to reach. She makes sure to complete her checklist of information about the goals and targets for each project, ensuring a successful response.

Web Page

41 Projects Completed

Lisa has written web pages for industries such as health/medical, travel, and home living. She researches meticulously to ensure that website visitors have the full and accurate information they need to feel confident they're on a website of the highest quality.

Advertisement

36 Projects Completed

Lisa has written ad copy for an advertising agency specializing in book publishers. She aims to create a mood that grabs the reader's attention, and presents a call to action that compels the reader to become a customer.

Article

34 Projects Completed

Lisa produces short and long form articles on a variety of topics, including health, books, self-help, relationships, nutrition, food, education, legal, entertainment, careers, pets, consumer technology, nonprofit issues, and women’s issues. She writes engaging openings that grab the attention of readers, and tells stories that draw them in to the very end.

Facebook Post

2 Projects Completed

A Facebook post, whether long-form or short, needs to cut through the clutter of the audience's busy timeline, making them feel spoken to, but not targeted. Lisa walks that fine line with copy that tells the compelling stories needed to bring in responses.

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