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Lisa P
Writer #21898
Warrington, PA
Joined 7/28/2017
4 Star Rating
100% Success
540 Projects
2 Endorsements
0 Elite Skills
Lisa produces engaging content in a range of formats, including blog posts, web pages, articles, email campaigns, product descriptions, e-books, and more. She takes scrupulous care in following client instructions and providing SEO-optimized content that follows the most recent standards.

A meticulous researcher, Lisa writes for a variety of industries, including health/medical (human and veterinary), fitness, legal, travel, home living, and more. She loves to dig into new subjects and present them in a compelling way that will draw readers back to a website over and over again.

Her experience as an editor ensures that all of her copy is polished to a shine and ready to go.

Lisa's work for WriterAccess has earned praise from clients. In fact, her stats currently include more "Exceeded Expectations" than "Met Expectations" ratings.

COMMENTS FROM WRITERACCESS CLIENTS:

"Awesome!! :-)"

"Very nice stuff, thanks for the work, appreciate all your time and effort, truly, thank you."

"Rock on! Love this one..."

"Also awesome, thank you!! :-)"

"Very nice!"

"Hi Lisa, I just finished reviewing your assignment. I was very impressed! You faithfully followed the creative brief, created informative and original content, formatted and organized the content according to our guidelines, and I didn't have to make any grammatical corrections….a great piece of content."

"Excellent work as always. Thank you!"

"Hi Lisa,
I cannot tell you enough how grateful I am that I stumbled upon your profile while looking for help with this project!! Your copy is EXACTLY what I was looking for!!! I build websites for customers and would love to use your help for future projects, and maybe even for some more for this site if they come up. Thank you, thank you, thank you!!!"


BACKGROUND INFO:

In the "outside world," Lisa serves as a managing editor and writer for a lengthy quarterly hospital newsletter. She writes content from captions to short pieces to feature articles, in addition to her editing duties. Her feature articles, running between 1000 and 3000 words, have given readers an inside look at the healthcare experience at the hospital in areas such as clinical trials, cardiac catheterization, cancer treatment and animal therapy.

Lisa’s professional background includes work as an advertising sales account manager for a computer magazine, where she developed expertise in writing highly effective sales letters and pieces for media kits and other marketing materials. Her publisher noted in his recommendation letter that Lisa served as a writing resource to her colleagues in advertising sales, helping them to polish their client communications.

She also has experience on the agency side, working as a media planner and copywriter for a subsidiary of Ogilvy & Mather in New York City. Lisa wrote ad copy for major book publishers, which ran in the New York Times and other national media.

Lisa has a B.A. in English from the College of William & Mary. She also earned a Certificate in Editing from Temple University.

She would love to write for you and help your company stand out among the competition.



PRAISE FROM OTHERS LISA HAS WORKED WITH:

“Lisa’s clients frequently praised her thoroughness, professionalism and creativity in working closely with them...One skill for which Lisa was particularly well known in the department is her talent as a writer. She brought in several major accounts on the strength of her thoughtful and concise correspondence and proposals.” (publisher of a computer magazine)

“Lisa is much more than a media director. She is wonderful at client contact. And a natural writer. In short, she’s that rare person who is both talented—and responsible. If you’ve been lucky enough to work with her as I have, believe me, you’ll never want to see her go. Grab her if you can.” (advertising agency account executive)

“Wow! Lisa, you have very elegantly captured the essence of who we are at the Cancer Institute. Thank you!” (institute director)

“FANTASTIC article…whole issue was great, as always…You are talented and dedicated!” (animal therapy program director)

“Lisa – thank you so much for your wonderful work. The newsletter has been noticed by many members of our senior administration this year as being a creative and effective means of communication. I truly appreciate your fine work!” (hospital administrator)
Medical
Legal
Article
Email Copy
Advertisement
Web Page
Blog Post
Fitness
Marketing
Health
1 More

Specialties

Lisa excels at writing in a variety of formats and can provide your company with content such as blog posts, web pages, e-books, email copy, short and long form articles, press releases, sales letters, newsletters, ad copy, product descriptions, and more.

Interests

Lisa’s interests include healthcare, fitness, self-help, law, relationships, nutrition, education, travel, pets, entertainment, careers, military family issues, special needs advocacy, real estate, consumer technology, books, volunteering, and women’s issues. She also enjoys researching and writing about topics that are new to her, and she can adapt her writing style to the client's preferred tone, from formal to casual.

Education

The College of William & Mary in Virginia

Lisa has a B.A. in English from the College of William & Mary. Her studies included summer programs in England at Cambridge University, and in Spain.

Health

51 Projects Completed

Lisa has written a number of blog posts and web pages in the health field, for medical practices, dentists, veterinarians, chiropractors and others. She has also written a health-related e-book.

Lisa serves as editor of a 16-20 page quarterly hospital newsletter, which has received widespread praise from hospital administrators, volunteers and staff members. In addition to editing all submissions to the newsletter, Lisa writes feature articles ranging from 1000 to 3000 words, short pieces, captions and headlines. She has interviewed hospital personnel for articles on such topics as clinical trials, the hospital's cancer institute, and cardiac catheterization.

Marketing

50 Projects Completed

Lisa wrote many sales and marketing letters in her position as an advertising sales account manager. She also contributed to the writing and editing of media kits and promotional materials. Her colleagues used her frequently as a resource in crafting their own written pitches for potential business.

In her years as an account manager, Lisa tripled market share for her territory, handling clients such as Microsoft and Logitech. She was also skilled at working with the smaller companies, offering expertise that helped her clients to make the most of their advertising budgets. Lisa places a high priority on really listening to clients to come up with the most effective ways to draw in their target audience.

Fitness

42 Projects Completed

Lisa has made use of her advertising background in her writing of promotional materials for the fitness industry, including newsletters and email campaigns. Her work in this area for WriterAccess has received praise and Exceeded ratings from clients.

Legal

18 Projects Completed

Lisa has written blog posts for law firms on a variety of topics such as personal injury, bankruptcy, divorce and criminal defense. She researches thoroughly to provide articles and blog posts that educate readers and draw traffic to legal websites, with SEO keywords integrated organically into the text. Her legal blog posts for WriterAccess have all received "Exceeded Expectations" ratings.

Medical

16 Projects Completed

Lisa has written web content for a variety of medical practices, including dermatologists, general practitioners, and dentists.

Pets

6 Projects Completed

Lisa has written blog posts and web pages for veterinary practices on topics such as microchipping, spaying and neutering, Pet Dental Month, and keeping your pet safe on Halloween.

She has also written a series of articles about the animal therapy program at a local hospital. The animal therapy program director has written to Lisa about the effects her articles have had on the program: "Please know the people you've profiled have told me how honored they've felt to be featured and how delighted they've been by your articles. The interviews you've done with our animal therapy handlers have really energized our volunteers and let them know how valued they are. Thanks for what you've been doing, Lisa. I'm very grateful....FANTASTIC article."

Email Copy

221 Projects Completed

As a content writer, Lisa has written email campaigns for small business that concisely and vividly show prospects how the business's product can improve their lives. Her email copy also provides valuable information to readers, allowing a company to maintain a trusted presence in their inbox and in their awareness. As an advertising sales account manager, Lisa wrote hundreds of sales letters that built a compelling case, and brought in many clients, to advertise in her magazine. The strong foundations of her writing and sales skills can be used effectively across a range of industries.

Blog Post

42 Projects Completed

Lisa has written blog posts on topics such as legal issues, home remodeling, travel, health care (human and pet) and auto purchases. She takes care to write well-researched blogs that provide valuable information to the reader, written in an engaging, concise way.

Web Page

41 Projects Completed

Lisa has written web pages for industries such as health/medical, travel, and home living. She researches meticulously to ensure that website visitors have the full and accurate information they need to feel confident they're on a website of the highest quality.

Advertisement

35 Projects Completed

Lisa has written ad copy for an advertising agency specializing in book publishers. She aims to create a mood that grabs the reader's attention, and presents a call to action that compels the reader to become a customer.

Article

18 Projects Completed

Lisa can write short and long form articles on a variety of topics, including health, books, self-help, relationships, nutrition, food, education, legal, entertainment, careers, pets, consumer technology, nonprofit issues, and women’s issues. She writes engaging openings that grab the attention of readers, and tells stories that draw them in to the very end.

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