Lisa excels at writing in a variety of formats, providing content such as blog posts, web pages, e-books, email copy, short and long form articles, press releases, marketing letters, newsletters, ad copy, and product descriptions.
She writes in categories including medical, healthcare, fitness, non-profit, self-help, law, relationships, nutrition, education, pets, entertainment, careers, military family issues, special needs advocacy, real estate, books, volunteering, women’s issues, and more. She also enjoys researching and writing about topics that are new to her, and she can adapt her writing style to the client's preferred tone, from business to informal.
Lisa's interests inform and add depth to her research and writing--they include reading and reviewing books...volunteering in a variety of ways, including many years helping patients in the outpatient infusion unit of her local hospital...loving and writing about dogs (especially her most recent pet, Mandy, an adorable rescue pup with renal disease)...advocating for a family member with special needs...exploring military family issues as a former longtime Navy spouse...staying on top of the latest info for optimal nutrition, fitness, health, and relaxation for herself and her family...and more.
Lisa has a B.A. in English from the College of William & Mary. Her studies included summer programs in England at Cambridge University, and in Spain.
Lisa has written a number of blog posts and web pages in the health field, for medical practices, dentists, veterinarians, chiropractors and others. She has also written a health-related e-book.
Lisa serves as editor of a 16-20 page quarterly hospital newsletter, which has received widespread praise from hospital administrators, volunteers and staff members. In addition to editing all submissions to the newsletter, Lisa writes feature articles ranging from 1000 to 3000 words, short pieces, captions and headlines. She has interviewed hospital personnel for articles on such topics as clinical trials, the hospital's cancer institute, and cardiac catheterization.
Lisa wrote many sales and marketing letters in her position as an advertising sales account manager. She also contributed to the writing and editing of media kits and promotional materials. Her colleagues used her frequently as a resource in crafting their own written pitches for potential business.
In her years as an account manager, Lisa tripled market share for her territory, handling clients such as Microsoft and Logitech. She was also skilled at working with the smaller companies, offering expertise that helped her clients to make the most of their advertising budgets. Lisa places a high priority on really listening to clients to come up with the most effective ways to draw in their target audience.
Lisa has made use of her advertising background in her writing of promotional materials for the fitness industry, including newsletters and email campaigns. Her work in this area for WriterAccess has received praise and Exceeded ratings from clients.
Lisa has written blog posts for law firms on a variety of topics such as personal injury, bankruptcy, divorce and criminal defense. She researches thoroughly to provide articles and blog posts that educate readers and draw traffic to legal websites, with SEO keywords integrated organically into the text. Her legal blog posts for WriterAccess have all received "Exceeded Expectations" ratings.
Lisa has written web content for a variety of medical practices, including dermatologists, general practitioners, and dentists. Her many years of volunteering in the outpatient infusion department of a local hospital have added to her understanding of many of the medical issues she writes about.
A longtime dog parent, Lisa has written blog posts and web pages for veterinary practices on topics such as arthritis, microchipping, spaying and neutering, pet dental care, and keeping your pet safe on Halloween.
She has also written a series of articles about the animal therapy program at a local hospital. The animal therapy program director has written to Lisa about the effects her articles have had on the program: "Please know the people you've profiled have told me how honored they've felt to be featured and how delighted they've been by your articles. The interviews you've done with our animal therapy handlers have really energized our volunteers and let them know how valued they are. Thanks for what you've been doing, Lisa. I'm very grateful....FANTASTIC article."
As a content writer, Lisa has written email campaigns for small business that concisely and vividly show prospects how the business's product can improve their lives. Her email copy also provides valuable information to readers, allowing a company to maintain a trusted presence in their inbox and in their awareness. As an advertising sales account manager, Lisa wrote hundreds of sales letters that built a compelling case, and brought in many clients, to advertise in her magazine. The strong foundations of her writing and sales skills can be used effectively across a range of industries.
Lisa has written blog posts on topics such as legal issues, home remodeling, travel, health care (human and pet) and auto purchases. She takes care to write well-researched blogs that provide valuable information to the reader, written in an engaging, concise way.
Lisa has written web pages for industries such as health/medical, travel, and home living. She researches meticulously to ensure that website visitors have the full and accurate information they need to feel confident they're on a website of the highest quality.
Lisa has written ad copy for an advertising agency specializing in book publishers. She aims to create a mood that grabs the reader's attention, and presents a call to action that compels the reader to become a customer.
Lisa can write short and long form articles on a variety of topics, including health, books, self-help, relationships, nutrition, food, education, legal, entertainment, careers, pets, consumer technology, nonprofit issues, and women’s issues. She writes engaging openings that grab the attention of readers, and tells stories that draw them in to the very end.