Leah H
Writer #21835
Boynton Beach, FL
NEW 11/15/2017
5 Star Rating
100% Success
37 Projects
0 Endorsements
0 Elite Skills
Leah has a background in digital strategy development on the agency side for healthcare, pharmaceutical, life sciences and biotechnology companies including EMD Serono, Bristol-Meyers Squibb, Roche, Sanofi, and Johnson & Johnson. Her experience also includes developing, directing and executing content marketing, social media and digital communications strategies.

On the content development front, Leah is talented in writing compelling blog posts, articles, eBooks, social media posts, email copy and web pages that align with overarching goals and objectives.

Leah holds a Master’s degree in Public Relations and Corporate Communications from New York University and a Bachelor’s in Communication with a concentration Public Relations and Advertising from the University at Buffalo.

Previously, Leah honed in on her skills as digital strategist with McCann Torre Lazur (part of McCann Health: one of the largest global Healthcare Communications networks in the industry) where she worked closely with the VP of Digital Strategy to research digital trends, current competitive landscape, and consumer, patient, HCP online behavior to distill insights into applicable digital solutions. From research, she planned innovative approaches to digital communications for several pharmaceutical companies including eDetails, product campaign microsites, websites and SEO strategies.

From McCann Torre Lazur, Leah made the shift to W2O Digital (part of W2O Group: a top Healthcare Marketing Agency) where she was an Account Manager in Digital Strategy & Planning. Also for top pharmaceutical and healthcare companies, Leah analyzed data to define and develop comprehensive strategic roadmaps inclusive of digital properties, social platforms, SEO and SEM. She was professional in managing day-to-day client relationship during strategic development and ongoing enhancements. A key part of the account team, Leah worked closely with the Creative, Project Management, User Experience, and Development teams to ensure the strategic plan was executed according to original definition, goals, and intention.
Non Profit
Search Marketing
Email Copy
Marketing
Blog Post
eBook

Leah H's Marketing Industry Experience

10 Projects Completed

Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.

Specialties

Content formats:
Blog posts
Articles
eBooks
White papers
Guides
Email copy
Web copy
Social media posts
Search engine optimized content (title tags, meta descriptions, targeted keywords)
Online ads
Case studies

Content topics:
Health and wellness
Biotech/Pharma
Medical device
Healthcare/hospitals
Digital marketing
Search engine optimization
Pay-per-click (PPC) advertising
Web design

Interests

Originally from the Northeast, Leah escaped the cold winters for sunny South Florida where she now lives with her husband and two furbabies - Carter James, a 1-year old Cockapoo and Stella Wayne Rose a 2-year old Cavapoo.

In her “spare” time, you can find Leah enjoying the beach scene, going for a run, re-balancing at her weekly acupuncture session, or volunteering for Make-A-Wish.

Education

University at Buffalo

New York University

Marketing

10 Projects Completed

Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.

Search Marketing

10 Projects Completed

Leah has written several pieces on the topic of SEO and SEM in her 8+ years of working in the marketing and advertising industry. Her knowledge of digital marketing fundamentals coupled with content creation skills help her ultimately drive business results and growth. She’s well-equipped to deliver compelling, relevant content that engages and educates your target audience.

Non Profit

0 Projects Completed

Leah holds a Master’s in Public Relations and Corporate Communications from NYU where she learned from top practitioners in the industry on best practices for writing press releases that adequately convey the story while grabbing the attention of journalists and reporters alike. Her relationships in the industry and experience crafting press releases can give you a leg up and getting your story noticed.

Email Copy

10 Projects Completed

Leah has extensive experience writing copy for email marketing campaigns as well as managing and reporting on the effectiveness of those campaigns. Her HubSpot Email Marketing certification and hands on knowledge means she can create compelling emails according to your buyer personas, goals, contact database segments and buyer lifecycle stage. Whether it's a sales sequence email, marketing email or lead nurturing email, best practices will be applied to ensure brand consistency and conversions.

eBook

5 Projects Completed

Leah has created several guides and eBooks that effectively educate readers while keeping their attention. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each eBook ensuring an appropriate deliverable for your audience.

Blog Post

2 Projects Completed

Leah’s experience with blog posts includes managing company blogs, content creation, topic generation and planning an editorial calendar for blogs. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each blog post ensuring an appropriate deliverable for your audience.

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