blog posts, e-books, white papers, social media, email marketing.
Coley has worked for clients in industries as diverse as education, natural foods, architecture, and technology. His journalism background has taught him to ask the right questions, which allows him to quickly get up to speed on a topic and write from a position of authority.
Coley majored in English at Connecticut College, where he earned his BA.
Coley provided marketing services for a Boston-based architecture firm, helping them to create content that would attract leads and help create new business.
Coley provided marketing services for a cooperatively-owned natural foods store in Tucson, Arizona, helping the store increase sales and boost membership.
• developed and implemented a marketing strategy
• rebranded the company
• created new "co-op branded" products
• identified co-marketing opportunities
• launched content campaigns
• edited and designed the co-op newsletter and annual report
• oversaw email marketing and social media efforts
Coley created marketing content for a Boston-based tech company looking to boost its inbound marketing efforts. He wrote blog posts, e-books, white papers and created videos and infographics to attract visitors to the company's website and convert them to leads.
Coley wrote a series of eBooks for a network architecture startup in Burlington, Massachusetts, designed to introduce readers to the opportunities tied to increased mobile app performance.
Coley has written, edited and designed newsletters for several organizations, including a consumer rights nonprofit in Atlanta and a food co-op in Tucson, Arizona.