Blog posts, long-form articles, social media posts, newsletters, webpage content, technical writing (proposals, white papers, research reports, literature reviews)
Food, health, wellness, cooking, baking
John began at JMU as a chemistry major, but quickly found that literature and writing were his greater passions. After successfully completing his chemistry courses, he changed his major to English, alongside minors in creative writing and music.
John quickly became interested in several other areas of study, and took multiple courses in anthropology, philosophy, in addition to courses in literature, creative writing, and music. By his last year, John's academic writing interests centered around subjects in social justice (feminism, racism, imperialism).
John took his interests outside of the classroom and contributed to The Breeze, JMU's award-winning student newspaper, where he wrote about varying subjects, including music, social justice, law, and mental health. His articles were well-received locally and across the country.
John writes both creative essays as well as professional articles and blog posts about mental health, primarily anxiety and depression. Topics within this broad subject include dating (e.g., how to best support a partner with mental health issues), self-care, humor (such as the unique issues people with mental health issues face), among others.
John has nearly a decade of experience in the grocery industry working both for major retail chains and a local food cooperative offering organic and local produce and ingredients, as well as traditional and alternative wellness products. In this position, he manages the frozen food department and works closely with local vendors, producers, and community members. John has an extensive "insider" knowledge of organic foods, ingredients, produce, and local and nationwide brands.
John also has a background in food service. He has worked as a baker, line cook, shift manager, pizza oven operator, and barista for several award-winning local restaurants.
John has worked professionally as a technical writer and research associate for a leading survey research firm, where he wrote numerous technical proposals for private, state, and federal organizations. He excels at crafting proposals that are clear, concise, direct, thorough, and convincing. As a researcher, he is dedicated to demonstrating a thorough understanding of all aspects of projects to ensure every words lends precision, clarity, and strength to each proposal he writes.
John excels at both short and long articles and understands the importance of the relationship between tone, audience, and brand in content writing. He has extensive experience writing in conversational, technical, or conceptual language and his writing is concise and direct. These diverse writing backgrounds allow him to communicate messages clearly and convincingly with any audience.
John writes blog posts about prevalent industry topics, popular health concerns, health benefits related to specific products and ingredients, company practices, food ethics, and food and environment issues. John's blog posts are insightful, well-researched, original, and eye-catching. They build brand authenticity and authority, ultimately legitimizing brand image and expertise to consumers, regardless of content type.