Ads, brochures, commercials, direct response, editorial,
landing pages, online sales pages, public relations, websites
History, military history, numismatics, automobiles
politics, sports, current events
While attending University of Florida, worked as a disc jockey at local top-40 radio station. Active in campus newspaper, fraternity. Graduated with 3.8 GPA.
Attended classes in copywriting taught by some of the industry's
leading creative directors at night while working days at various
Worldwide Creative Director on Merrill Lynch account in last agency position.
Prior to that, Executive Creative Director of nation's premier financially focused
ad agency. Responsible for creative work on AIG, Alger Funds, Bank of America,
Bank of New York, Bear Stearns, Credit Suisse First Boston, Drexel Burnham
Lambert, ING Bank, JP Morgan, ProFunds, Serfin Financial Group (Mexico),
SunTrust Bank, UBS, Value Line and others. Considered one of ten best writers
in financial services category.
Created advertising campaigns for Bristol-Myers Squibb, Columbia-Presbyterian Hospital
(Now NY-Presbyterian), Novartis, Pfizer and St. Vincent's Hospital (NYC). Jon also wrote and
edited a women's health magazine. A sample from this magazine is included below.
Created advertising campaigns for leading New York City real estate firm Tishman Speyer.
Also created campaigns for Gibraltar Management, Florida's Centurion Realty as well as
for a number of real-estate investment firms based in California, Florida and Nevada.
Wrote for New York commercial real estate firms City Office Spaces and Office Dragon.
Creative director and copywriter on campaign for world's largest cotton
producer. Ads were done for California ad agency – a long-time client – and
appeared in trade publications in United States and other English-speaking
Article in series created for Atlanta, Georgia financial advisory firm. Wrote article based
on interview with firm principal and independent research. Article appeared on client's
website. Firm is long-time client for whom Jon created a website and an ad campaign.
Created,wrote and produced brochure and sales sheets for software firm marketing to
the insurance industry. Functioned as creative director and copywriter on this project for
a New Jersey ad agency.