Ashley's specialty is in creating inbound marketing strategies and implementing them by using content marketing. She has successfully created articles, eBooks, white papers and infographics for clients. Not only does she have experience in B2B marketing, but she also has experience in writing product display copy for e-commerce websites.
Ashley is interested in keeping up on trends for various industries, reading the local newspaper (The Seattle Times), getting lost in a well-written book and going on adventures both in and outside of her city. When she's not working, she likes to hike nearby trails, take photos of the world, try new restaurants in the area and explore new coffee shops.
Ashley's opportunity began with an education that started with the fundamentals of marketing, retailing, and business. It proceeded to get her inside the heads of consumers, in tune with the next fashion trend.
Educated on the following:
Sales and event promotion, consumer behavior, textiles, brand and global marketing, visual merchandising, retail operations and technology, retail buying, media planning & buying, apparel evaluation and production, business management, product development, financial management, public relations,merchandise management, advertising, entrepreneurship,trends and concepts in apparel, and event planning & promotion.
Before deciding to pursue a Bachelor of Arts degree in Fashion Marketing, Ashley studied Electronic Media & Film with a minor in Journalism. Her education in film required the use of DSLR cameras to film short documentaries and projects. Meanwhile, her education in Journalism consisted of writing blogs and stories for classes. Additionally, Ashley worked for NAZ Today as a reporter gathering engaging and newsworthy stories and producing packages for that night's news report.
Ashley has experience being responsible for overseeing a company’s online retailers and consumer experience. She has overseen the overall image of the company and assisted in generating sales and leads through inbound methodologies. She has also contributed to B2B lead generation to drive clients' branded sales through use of digital marketing campaigns including a heavy focus on content strategy and generation.
Ashley has extensive experience keeping up with marketing trends by researching on a weekly basis and writing about them as much as possible. She is looking to grow into writing more about helping businesses become successful by implementing marketing campaigns. Her focus has been in organic search marketing (including SEO/SEM), inbound marketing, content marketing, email marketing and growth marketing. Her desire to help businesses understand and implement these strategies has inspired much of her work and continues to fuel her growth in these categories.
Ashley has experience running a (now outdated) blog on current fashion trends in the grunge, rock 'n roll, and punk universe. Articles included both visual and verbal analysis, using third-party applications to arrange visual representations of fashion trends. Ashley has been formally educated on trend forecasting and analysis, market research, mood boarding, textile fundamentals, sourcing & technical design, fashion styling, catalog development, and other fashion marketing related topics.
Ashley has had experience writing weekly blog posts in the B2B space for a paid client who represents multiple manufacturers in it's industry. The articles have been written to address the growing needs and concerns of customers of the manufacturers in order to drive interest and web traffic and ultimately drive leads back to the suppliers. The articles have consisted of industry trend analyses, guides on running a business within that niche, product guides, and even addressing some controversial hot topics within the industry.
Ashley has previous experience crafting monthly newsletters for two separate target audiences within a specific industry. These newsletters have added value to the recipients by addressing market trends and sharing educational articles on how to better run their businesses.
Ashley has experience running social media profiles for multiple small businesses. Her experience includes writing and/or locating relevant content for target audiences, scheduling and automating posts as they go live, connecting engagements to website for increased ROI, analyzing insights for increased optimization, and pushing Facebook ads to identified target audiences for maximum reach and engagement.