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Ashley H
Writer #19512
Joined 2/5/2017
4 Star Rating
89 Projects
0 Endorsements
0 Elite Skills
Ashley has a Bachelor of Arts in Fashion Marketing which she received from The Art Institute of Phoenix in December of 2015. She also have over three years of retail sales experience and has been working as an E-Commerce and Digital Marketing Manager since April of 2015.

Her specialty is creating inbound marketing strategies and implementing them by using content marketing. She has successfully created articles, eBooks, white papers and infographics for clients. Not only does she have experience in B2B marketing, but she also has experience in writing product display copy for e-commerce websites.

She has a unique background of experience in both the fashion and pet industries. She was formally educated on fashion-related skills such as trend forecasting and analysis, market research, mood boarding, textile fundamentals, event & fashion show production, sourcing & technical design, fashion styling, catalog development, and other fashion marketing related topics.

She also learned critical business and marketing skills including brand strategy, public relations, e-commerce strategies & analytics, fundamentals of business, retail buying, sales promotion, human resource management, merchandise management, global marketing, entrepreneurship, design fundamentals and other marketing and management related topics.

Her experience in the pet industry has built upon many of the skills mentioned. She has developed and implemented digital marketing and content strategies as well as trade show & event strategies. She has performed outreach programs to increase readership and engagement with related audiences. She has forecasted and reported on trends within the industry using media that resonates with her target audience. She has researched and reported on merchandising skills for retail stores. Additionally, she has worked closely with buyers and e-commerce retailers to increase customer awareness and engagement using digital marketing and advertising strategies and creating online content.

If there is any topic that she is not currently familiar with, she will take the time to complete in-depth research to ensure full understanding before taking on a project. She is constantly willing to challenge herself and learn in order to push herself to the next level.
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Fashion
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