James specialties include blogs, eBooks, and longforms based on Digital Marketing, sales, and Home and Auto Insurance.
James has interest in the business world, including marketing, advertising and sales. Outside of his past writing experience, he also keeps up with technology and entertainment.
James graduated from Wright State University in Dayton, OH with a Bachelor of Science in Business. He completed a dual major in Accounting and Finance.
James received his Bachelor of Science in Business in 2009, and has been in the field ever since. He has a wide-range of experiences in sales, marketing, and advertising. Since completing his Bachelor, he has continue his education through HubSpot Academy, and has received certificates in Inbound Sales, Inbound Marketing, Growth-Driven Design, and Customer Resource Management.
James' first step in the insurance world was with McColloch-Baker Insurance Services, part of the Ruese Insurance Group, in Piqua, OH. During his time with the company, he received his State of Ohio Property & Casualty Insurance License in 2014. Since his arrival, the company Facebook page grew from less than 30 likes to over 300. To help promote growth and have a continual stream of new content, he implemented a posting calendar across multiple social media networks, including Facebook, Google+, and LinkedIn. He also established an ongoing video series, known as the Ruese Report, to help inform customers about coverages in a fast and friendly manner, which is a necessity in our quick-moving digital world.
The majority of James' experience comes from Blogs and articles. Most articles average from 500-1,000 words, however, they can be longer. Often times, articles with similar themes are then taken to create future longform and eBooks. James also has experience with editing, refining, and repurposing past blogs to improve optimization.
James understands that social media is a critical part in any successful businesses toolbox. With over 1.5 billion active users, Facebook cannot be easily dismissed. While Facebook isn't a necessity for all businesses, those that do use it need to understand the proper content to post. James has experience posting for newspapers, insurance businesses, and marketing companies.
Whether for business or personal use, James is frequently posting and following on Twitter. Just like other social media channels, it's extremely important to post the right message at the right time. With only 140 characters available, including links and photos, businesses need to make sure their messaging is concise and to the point. James also understands the importance of hashtags, subject trends, and animated GIFs.