Paul's business writing is essentially catalog centric, but he has written TV commercials, newspaper and magazine ads, press releases, and is open to just about any writing challenge including ghost writing. If he doesn't feel up to the task, he will say so.
And he'd like to think his specialty is being faithful to this platinum writing principle, learned at a N.Y.C. writer's workshop, and circled multiples times in his notes:
"Don't tell readers it's raining -- make them feel the rain."
Copywriting for diverse products across multiple categories; editing just about any type of writing save for medical documents, as Paul has no experience with its critical terminologies.
Father was a pragmatic man and a successful businessman. He asked Paul to choose a field of study he could fall back on if a writing career did not work out for him -- and his father was paying for his education. Paul chose his father's field, business, but took as many Humanities courses as he could within the broad Humanities curriculum offered by St. Michael's. After graduating, he dove into his passion for writing, beginning with his first play while living in Killington, Vermont, at age 24.
At the height of writing for the L.L.Bean catalogs, product lines under Paul's care earned the company in excess of $300 million annually. During the three years that he wrote copy for LL Bean as a member of its writing and design team, gross annual demand grew from $65 million to $265 million in his final year of employment.
As a relatively new copywriter to the company Paul was given the responsibility of writing for L.L.Bean's largest demand center, Men's and Women's Combined Outerwear.