Homeownership and home maintenance
Health care industry
Owning a handmade business/entrepreneurship
Politics and news
Quantitative data analysis
Public opinion research
Running and fitness
Being a work-at-home mom
Andrea studied political communication at Ohio State, specializing in the cognitive and emotional processing of political news content. She also completed a specialization in survey methodology and is well-versed in quantitative data analysis. Andrea has several academic peer-reviewed journal articles and is active in her field of Communication.
Andrea continued her work in mass communication during her master's degree. Her master's thesis focused on the news coverage following Hurricane Katrina in 2006. She also focused intensive study of advanced statistics.
Andrea's undergraduate work focused on public relations and psychology. Andrea has been well-trained and excelled as a public relations student - and is trained in the use of AP Style. She also have significant background in Psychology.
Andrea has written for several home living and lifestyle blogs that focus on DIY projects, healthy living, and more. She frequently blogs on these and related subjects including home ownership, home improvement and more on her own personal blogs as well.
Andrea has extensive experience writing about the health care industry, including current events related to health care as well as content about health and fitness broadly. She specialized in research-based content that can help audiences live healthier and happier lives.
Andrea has written pieces several pieces related to the automotive industry, stemming from her lifelong experience in a family with car hobbyists and her own car repair experience. Her pieces have included information about regular oil changes and how to care for your classic car.
Andrea was responsible for writing an informational article about the Stilton cheese. With a dramatic increase of gourmet and imported cheese increasingly available at local grocery stores, providing audiences with detailed information about different cheeses and relevant recipes. Andrea also included information about how to make Stilton cheese at home.
As a parent, understanding how to better manage time, money, energy and discipline are the front of everyone's mind. Andrea has provided content focused on how to make managing a family move with small children easier and less stressful for toddlers. Moving can be an extremely difficult time, especially for little ones with limited understanding. Andrea crafted an engaging and creative article about how to best manage moving day.
Andrea has started and maintains her own blog where she focuses on lifestyle issues of interest to her and her followers. She has written on career pivots, running and fitness, home organization and more. Andrea's blog content is playful and witty, pulling in the audience while telling a succinct piece of a broader story.
Andrea manages her own Facebook profile for her two businesses, frequently providing engaging, interesting, and clickable content that is relevant to her target audience and followers. She works to position herself as an authority on topics relevant to her audience, create posts that drive audience engagement with her site, and drive sales and traffic to her businesses.
Andrea has experience writing product descriptions for her own handmade business on and e-commerce site. She has used these product descriptions to drive sales and grow her business from nothing. Andrea's description copy if informative, creative, and engaging - customers always know what they are buying and what they will receive.