writing for the web, healthcare, regulated industries
technology, gender, international travel
The focus of the IMC program is in the development of wholistic marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, content marketing, social media, PR, promotion, branding, direct marketing, and more.
The focus of these studies was on literature and writing with a concentration in media studies.
Amy is a member of the marketing department at large New England Hospital, where she works with doctors and other CMEs to create content for the web and other didgital products.
Amy has created web content for large organization in highly regulated industries including insurance and healthcare.
Amy has helped craft social media strategies, created social content, and managed social accounts for a variety of organizations.
As a member of the marketing team at Mass General, Amy has created articles for both news items and patient education.