SEO and Marketing copy writing: crafting benefit-focused copy for a wide range of topics including software, health, fitness, nutrition, pets, veterinary care, chiropractic, home improvement, clothing and outdoor equipment retail, water quality, event planning, travel and food.
Editing: news and various projects for ESL and TESOL students and businesses.
Technical Writing: making technical subjects easy for a normal person to understand.
Family, books, music, hiking, travel and food.
Andrea earned a B.A. in Magazine Journalism, taking time out in the middle of the degree to travel through Europe. She also speaks fluent German and has a lot of ESL teaching experience in Germany, Switzerland and South Korea.
Andrea has written hundreds of SEO web content pages, press releases and blogs for chiropractors, massage therapists and acupuncturists across the country. She has written many pieces discussing how chiropractic care works, the history and practice of acupuncture, as well as the benefits of massage therapy. Andrea has also written extensively about several different nutritional programs, physical therapy, exercise, whiplash, allergies, car accident injuries and more.
She has written hundreds of SEO-focused online product descriptions for an outdoor clothing and equipment retailer. These were basically catalog descriptions about various products from a wide variety of adventure clothing manufacturers. She has written about jackets, parkas, tents, socks, camping pants, mosquito-repellant clothing, bicycle lights, watches, boots, shoes, shirts, sweaters, running pants and ski caps.
Andrea wrote a major business report requested by a German auto parts manufacturing company that was interested in doing business in the United States. This involved a heavy amount of research into the automotive industry, market trends and U.S. legal considerations for foreign companies interested in doing business in the United States.
Specifically, Andrea has written many press releases, blog articles and SEO web marketing pages for veterinarians, veterinary hospitals and animal hospitals around the country. She has covered topics ranging from vaccinations and spay and neuter surgeries to training, common pet emergencies, plants that are toxic to pets, boarding, laser surgery and even pet acupuncture.
Andrea has written web content, blog articles, press releases and social media updates for residential and commercial construction companies. She has covered topics ranging from basement remodels, lighting installations, tenant improvement projects, green construction trends and kitchen remodeling to bathroom renovations, security lighting installation, electrical panel upgrades and more.
Andrea worked as a technical writer for two different software companies for five years and completed numerous "quick reference guide" pamphlets, complete user guides, and online, electronic help files geared toward end users of two large, complicated software systems. One of the systems was a time and attendance tracking package for human resources. The other was a system used by medical laboratories to record and communicate lab results back to doctors. She also wrote technical guides for system administrators.
Andrea has written well over 100 blog posts for chiropractors, veterinarians, travel websites (specifically about Germany) and health-focused websites (about nutrition vs. disease and recipes).
Andrea also kept a very engaging blog that had many readers while she was traveling through South Korea one summer. Although the blog has been taken down since then, it garnered a faithful following at the time and was praised by her Korean hosts for helping to spread cultural understanding about Korea to European and American people.
Andrea has written hundreds of press releases (with SEO tweaks) for chiropractors, veterinarians, dentists, event planning companies, electricians, construction companies, web developers, water treatment companies, furniture repair companies and others. With her education in journalism, she is uniquely suited to taking a marketing message and turning it into a news item.
Andrea has written many online newsletter articles related to health and wellness, yoga, dermatology, massage, acupuncture, allergies, foot health and more.