Thought leadership campaigns
Targeted email content
Search Engine Optimization: meta titles, keywords and descriptions
Web copy: blog posts, home page/about us content, product summaries
Social media marketing: converting online enthusiasm to offline action
Direct mail concepts and content
Erin loves adding stamps to her passport, photography, scuba diving, hiking and cooking. She has snorkeled with whale sharks, won over 10 Pollie Awards (the "Oscars" of political advertising), and volunteered as an English teacher in Ecuador. On any given weekend, Erin can be found hiking with her chocolate lab, exploring the nearest aquarium or art museum, or perfecting her secret cheesecake recipe.
Erin completed a four-year undergraduate program in three years, graduating magna cum laude. Her studies focused on American politics, communication, international relations, psychology and photography. She completed advanced coursework at the Annenberg School for Communication and graduate work at the Fels Institute for Government.
This intensive one-year Master's program provides a strong theoretical and practical background in the fields of communications, media and politics. It culminates with a quantitative research-based dissertation. Erin graduated with Distinction (the UK's equivalent of summa cum laude) and completed her dissertation on the media's coverage of political spouses, using the coverage of Michelle Obama during the 2007-2008 presidential campaign primaries as a case study.
Wrote SEO web content for wellness and chiropractic care website. Optimized web content for private medical practice. Wrote blog entries and short articles on a wide range of wellness topics, including medical weight loss, nutrition, exercise, natural pain management and holistic care.
Researched and wrote health care q&a on general health topics and prescription drugs, including SEO meta titles, summaries and keywords for ShareCare, an interactive health and wellness platform.
Wrote web content for political and progressive non-profit clients, including persuasive email content and website copy. Wrote and concepted targeted direct mail pieces for political clients, utilizing sophisticated micro-targeting and consumer data modeling to identify supporters, likely voters and undecided voters— and strategically target the client’s resources. Produced original, creative work to cut through mailbox clutter, move public opinion and win elections.
Wrote blog articles on search engine marketing for leading SEO and technology websites. In-depth understanding of content optimization and the need to move beyond keyword-focused content to create dynamic, engaging content for social media sharing. Topics include "Google Analytics 101," "SEO Myths Debunked," "Google Panda," "Google Funnels and Conversion," "How to Do Conversion Testing," "5 Social Media Marketing Mistakes" and "Why Internal Links Matter."
Edited personal statements and essays for college, graduate, law and business school applications. Edited Thesis and Masters Dissertations. Wrote marketing copy for academic programs, including nursing, education and graduate business programs.
Wrote restaurant reviews for a Dallas-based travel website. Identified and reviewed leading fine-dining restaurants as well as unique "off-the-beaten-path" diners and taco bars. Wrote creative, engaging reviews that capture the tastes, smells, atmosphere and essence of each restaurant. Wrote "Top 5" and "Top 10" guides to the best dishes in Dallas, as well as “Best spots for romantic dinners” and “Best spots for corporate lunches.”
Wrote 350-500 word blog posts for a wide variety of commercial and professional clients, including posts for Allstate's blog, medical blogs, travel & tourism blogs, interior design/decorating blogs, and veterinary/animal welfare blogs.
Wrote and edited RFPs, government contracts and general proposals for political, small business and health care projects.