Screenwriting, storytelling, B2C content, headlines, blog posts, SEO, promotional email, social media, short fiction
Apart from spending his time writing, Dan is also passionate about film and television, the field in which he holds a Bachelor's Degree. That passion percolates to other areas of media and communicative arts, such as journalism, radio, and literature. Additionally, he is an avid sports fan, maintaining a mawkish, yet sometimes not-so-amorous, relationship with Boston sports teams. Other interests include travelling and politics.
After discontinuing his collegiate education, focused in Print Journalism, at Suffolk University in 2005, Dan later returned to school, enrolling at Emerson College to complete his work in earning a Bachelor's Degree, majoring in screenwriting.
Dan began working for a Boston-area homes goods shop as a copywriter when it opened its first brick-and-mortar location in Brookline, Massachusetts. Touted as a purveyor of well-designed, high-quality, functional home furnishings, Dan's primary role for the shop has been to cultivate its following by creating content that resonates with its ideal of buying honest products that will last a lifetime.
Dan worked in the New England Aquarium's Membership & Annual Fund Department for five years, conceiving copy for some of the institution's philanthopy-based programs, such as the Library Discount Program and the Animal Sponsorship Program. Additionally, he assisted in writing copy for brochures, event guides, and e-mail communications to members and donors.
Dan conceives and writes creative copy for the online blogs of a few Boston-area shops. Blog topics range from product profiles, maker profiles, as well as sales promotions, and are crafted utilizing online market and keyword research tools.
As a way to consistently engage subscribers, Dan drafts email copy (often corresponding to holidays, cultural events, and seasons) aimed at immersing followers in the ever-changing catalog of products offered at the store, as well as sales promotion emails.
After the considerable success Boston General Store experienced in its freshman year of business, the opportunity to open a second location became available. Opening in Dedham's Legacy Place, a popular shopping and dining plaza, the satellite store was expected to greatly increase the business' exposure to the general public, so a press-release was drafted.