Email communications, product copy, product descriptions, blog articles, social media content, title/meta descriptions, SEO, headlines, B2C content, screenwriting, storytelling
Apart from spending his time writing, Dan is also passionate about film and television. That passion percolates to other areas of media and communicative arts, such as journalism, radio, and literature. Additionally, he is an avid sports fan, maintaining a mawkish, yet sometimes bitter, relationship with Boston sports teams. Other interests include traveling and politics.
After discontinuing his collegiate education, focused in Print Journalism, at Suffolk University in 2005, Dan later returned to school, enrolling at Emerson College to complete his work in earning a Bachelor's Degree, majoring in screenwriting.
Dan began working for an ecommerce retail homes goods shop as a Marketing Writer as it prepared to open its first brick-and-mortar location. A curator of well-designed, high-quality, functional home furnishings, Dan's role for the business has been to cultivate its brand by creating content that resonates with its end users.
Dan worked for a Boston-area non-profit organization for five years, responsible for managing two fundraising programs key to the institutions annual development. The programs were designed wto increase community access and steward the public in joining our environmentally-minded mission. Wrote copy for program materials, membership benefits, brochures, event guides and e-mail communications.
Dan conceives and writes creative copy for the online blogs of a few Boston-area shops. Blog topics range from product profiles, maker profiles, as well as sales promotions, and are crafted utilizing online market and keyword research tools.
Experienced writer with the ability to create content in a variety of voices and topics. Skilled at developing effective and meaningful copy that engages visitors and promotes customer loyalty. Utilizes best SEO practices to help drive online traffic.
Dan drafts compelling email communications ranging from content-heavy to sales-forward pieces; often corresponding to seasonal changes, holidays and cultural events. These emails are designed to immerse followers, developing brand voice, and call recipients to action, effectively increasing conversion.
After the considerable success Boston General Store experienced in its freshman year of business, the opportunity to open a second location became available. Opening in Dedham's Legacy Place, a popular shopping and dining plaza, the satellite store was expected to greatly increase the business' exposure to the general public, so a press-release was drafted.
Primary copywriter of product descriptions for successful ecommerce retailer with an online collection of over 1,000 products. Employed during two year period that saw 140% increase in online sales.