Books, Interviews, Marketing Copy, Manuals
Self-help, Spirituality, Alternative Medicine, Social Reform, History, Humor, Memoirs
Gwen majored in Journalism and Mass Communications, with a focus in Print Journalism, and minored in Sociology. In her studies, she fine tuned her ability to measure the weight of a single word, while also developing an understanding of the value of gathering and sharing information from many different perspectives. She is able to craft a message characterized by both its precision and its ability to intrigue, entice, and educate the reader.
Gwen has worked closely with small business owners of all types, working on all writing projects imaginable: books, web copy, press releases, procedural manuals, forms, policies, and more. In addition, she has attended innumerable conferences held for entrepreneurs and small business owners, and has co-owned two different small businesses with a partner. She has real-life experience from the trenches that gives her a unique understanding of what is required to make business writing readable, usable, and marketable.
Gwen has assisted with several book projects in this industry, as well as created other materials such as speeches, video scripts, audio scripts, web copy, and blog posts. She has a firm grasp on the subject matter and is able to convey a spiritual message so that it resonates spiritually with the intended audience.
Gwen has ghost written two books in this field, both of which required research and collaboration with the client.
1) A book about personal credit repair and how to maintain on-going financial fitness
2) A book about how to get business lines of credit.
Gwen has worked on a wide range of book projects, covering such varied topics as alternative health, spirituality, business credit, personal credit repair, marketing, personal branding, and faith. She labels herself "the finisher," as her expertise lies in her ability to bring a book to completion, regardless of what stage the book is in. She has a unique sense of how to construct a book so that the information is presented in an informative way that triggers the readers' emotions and moves them to take the author's desired action, whether that be to call, to invest, or simply to change.
Gwen is able to work closely with the author and weave in the author's personal content without it seeming out of place or clumpy. She once took an author's 143 pages of notes and turned it into a thorough 5 page introduction to his book. She is also able to look at client content or notes and immediately recognize where it should go: one paragraph may serve best in chapter two, another paragraph would complement chapter 8, and one sentence may be the introduction she was looking for in chapter six.
She is also able to work exclusively on her own with little direction and input. Her background in Print Journalism qualifies her to do extensive research and interviews when necessary. Her writing process is intensive and thorough. She holds space for the author's passion on every level in order to write material that is valuable, totally avoiding "fluff," while maintaining the authenticity and integrity of the author's mission.