Courtney H
Writer #17559
Council Bluffs, Iowa
Joined 9/8/2016
5 Star Rating
99% Success
135 Projects
0 Endorsements
0 Elite Skills
Courtney has worked in journalism and communications roles across a diverse international spectrum. Most recently, she was a PR Manager for one of the Middle East's largest retail and hospitality companies, managing the PR department of their international division. Courtney's role was focused on devising and leading a regional PR and communications strategy in their headquarters in Dubai and five country territories across the Arabian Gulf region; as well as liaising with brand partners in the UK and Europe to advise on regional objectives and projects; a job that necessitated a fundamental understanding of business, cultural and political issues and financial markets, bilingual content creation, and keen marketing strategy. Growing media coverage, building strong press and media networks and driving company KPIs in contributing to retail targets formed the core of success in this role. This was rooted in an ability to conceptualize promotional content for successful delivery to audiences and networks, along with guiding the in-house communications policies and media training activities.


Prior to this, Courtney worked for a magazine and digital publishing house, in both Dubai and London offices, establishing a digital department in the consumer publishing division from the ground up. A cornerstone of this role was launching the Esquire Middle East website and digital products, the Ana Emra’a luxury lifestyle Arabic website, Harper's Bazaar Arabia website launch plan, and the Grazia Middle East back end system and digital database. The successful launch of these demanded the need for ambitious and stylized awareness and marketing campaigns, which provided a fundamental understanding of how to reach and engage untapped markets.


Furthermore, Courtney has experience with many different types of writing and editing projects, from ghostwriting, to feature and journalism writing, to copywriting, copy editing, press releases and PR communications, speech writing and spokesperson coaching, social media management, and overall marketing strategy.
Entertainment
Marketing
Consumer Goods
Article
Food
Travel
Press Release
Fashion

Specialties

Writing, editing, public relations, marketing, social media, copywriting, copy editing, design, content creation, strategy, web re-development, SEO, press releases, external communications, digital content, journalism, legal, blogs

Interests

Travel, politics, art, culture, music, technology, languages, history, gender equality, human rights, the Middle East

Education

University of Kansas

Bachelor of Science in Journalism and Mass Communications, William Allen White School of Journalism and Mass Communications.

University of Edinburgh

Master of Science in Film Studies.

University of Edinburgh

Master of Science in Arabic/Islamic and Middle Eastern Studies

Travel

48 Projects Completed

Several years of experience writing and editing for the travel industry with published work in glossy international magazines, travel websites and blogs.

Food

30 Projects Completed

Several years of experience in writing on restaurants, the food and beverage industry, and food products for international magazines and corporate clients.

Consumer Goods

12 Projects Completed

B2B pieces for glossy industry magazines, mainly focused on business, retail, design/construction, and hotels and catering.

Marketing

11 Projects Completed

More than a decade of experience in marketing and communications, from strategy development, marketing writing and digital marketing methods.

Fashion

7 Projects Completed

Head of PR for a large multinationa retail and hospitality organization. Writing and delegating up to three press releases a week, multiple PR communications (both internal and external), social media posts, feature stories and news briefs.

Entertainment

0 Projects Completed

Writing for consumer magazines and publications, including high end fashion and beauty titles, culture and travel publications and entertainment titles.

Article

22 Projects Completed

Freelance writer for a current news and culture digital publication, focused on gender equality, feminism and politics.

Press Release

5 Projects Completed

Head of the PR department at a large multinational retail and hospitality organization. Wrote or delegated up to three press releases a week.

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