Sustainable Design, Real Estate Development, Technical Proposals, Speechwriting
Transit-oriented Development, Astrophotography, Large Format Film Photography
A disciple of the International School of design in the early 1960s, Norman attended Illinois Institute of Technology (IIT) to study under the legendary Ludwig Mies van der Rohe. Becoming disillusioned by the school’s dogmatic insistence on function over form, Norman left IIT to complete his 5-year Architecture program at Western Reserve University in Cleveland, where the pragmatic pedagogical structure of IIT was embraced, but the dogma was not. However, Norman remains to this day an unreconstructed Modernist.
While pursuing his career in architecture in Washington, DC, Norman attended The American University MBA Program in Real Estate. Immediately before completing his coursework, he was offered a job in Seattle that combined architecture and real estate development – the goal of his MBA pursuit. As a result, he didn’t submit his final dissertation and thus did not earn his degree, but gained far more valuable knowledge and experience as a result.
Norman’s deep understanding of, and commitment to, comprehensive land planning aspects of Washington, DC such as the historic L’Enfant Plan, Transit-Oriented Development, and sustainable growth has resulted in his writing technically accurate and emotionally compelling visionary proposals for a livable urban future.
Since 1990 Norman has provided competitive proposal planning, management, and writing services to numerous clients in the construction industry. These proposals have been submitted to secure major design-build construction projects from the General Services Administration (GSA) and the Naval Facilities Engineering Command (NAVFAC), as well as commercial construction contracts for legal, aerospace, museum, and non-profit organizations.
Since 2001, Norman has been sought after to provide compelling content (written, graphical, and financial) in support of major public-private mixed-use development for competitive government agency opportunities, and for private landowners in Washington, DC. Projects have included 633 Pennsylvania Avenue NW, Market Square, The Portals, 1957 E Street NW, Prince George’s Metrorail Station Joint Development, Gallery Place, and Capital City Market.
Norman has been called upon to produce scripts for multi-media presentations, and to write speeches for presentation by industry CEOs on a variety of topics, often on short notice.