Development of brand stories and value propositions, creative concept development, long- and short-form content, editing and rewriting
David is an avid and expert hiker and is highly familiar with outdoor opportunities in the Berkshires, Taconics and eastern Catskills. He is also an experienced vegetable gardener, amateur landscaper and an artist with gallery relationships in New York and the Hudson Valley. Writing assignments on this subjects would be most welcome.
David has led, written and edited a wide range of projects over the past 15 years in the financial industry. Assignments have ranged from annual and other reports for the world’s leading investment banks to the re-positioning of leadership programs, the creative development of corporate citizenship websites, and the reworking of approaches to client presentations and responses to RFPs.
David has written and edited projects for a range of health-related companies,including pharmaceutical companies, biotech firms, and providers of health industry information and insight. Projects have ranged from annual reports and special industry publications to promotional and packaging copy for health and wellness products.
A writer for national media outlets before entering corporate communications, David has a journalist's instinct for clarity and balanced, logically built narrative. He specializes in short articles that break complex subjects down to their understandable essence, key to reaching an audience that lacks specific expertise.
David has written annual reports--including CEO letters and feature copy--for some of the best-known companies in the United States. He also adapts online reports to create print media abstracts, and print reports to create online versions.
David has helped numerous clients promote and position their products and companies through collateral and web presentations. He works hard to understand and articulate key value propositions per audience, and to write copy that directly addresses what matters to customers most.