* Blog posts and web articles
* Ebooks, special reports, and opt-in offers
* SEO and content marketing
* Creative writing
Margaret is an avid long-term traveler, spending weeks at a time in both Europe and Latin America. She's been learning Spanish as an adult since late 2013. She also likes to work on personal writing projects and her art journal, go hiking, get out on the water, geek out on personal finance and macroeconomics (she's a fan of the Planet Money and Freakonmics podcasts), and continue her quest to develop the perfect brownie recipe.
As an undergraduate, Margaret graduated with Honors in Creative Writing. She also focused on 20th century literature, education, and psychology.
While attending the Iowa Writers' Workshop, Margaret held several assistantships which included teaching literature and creative writing to undergraduates, planning activities for a community of first-year students, and editing panel presentations for foreign writers visiting on fellowship.
Margaret has written numerous posts on various online marketing topics for several blogs in this industry. Since she is also a marketer herself (certified in AdWords), she's been able to tackle more technical topics like SEO and retargeting. However, she has also written a fair amount about timeless marketing tactics like old-fashioned networking and audience research.
Margaret's experience includes writing for the broad medical field. For about 15 months, she maintained a twice-per-week blog for a small chain of assisted living facilities in Los Angeles, for which she planned posts, hired writers, and wrote pieces herself. She has also written a number of pieces for a used medical equipment auction site, turning interviews with industry executives into short profiles.
Margaret has completed several projects in the travel niche, most notably managing a blog with the aim of being the definitive guide to Venice Beach, California. Her responsibilities for this project included not only writing pieces herself, but also planning the editorial calendar and managing other writers, researchers, and photographers. The blog contained a mix of practical guides for visitors, as well as longer pieces on the history and culture of Venice Beach.
Margaret's travel writing is informed by her own experience with long-term travel in Europe and Latin America, and she keeps up-to-date with several digital nomad communities. The sample here is from a personal essay on a visit to Teotihuacán outside Mexico City.
Margaret's blogging experience is extensive. She prides herself on delivering quality content ahead of schedule, and has proved her ability to maintain schedules long-term over many months and 100+ posts. She has been trusted by site owners not just to write content, but also to plan the editorial calendar and manage other writers.
Margaret has been writing articles for both print and online publications as far back as 2000. Pieces have ranged from short 200-word profiles to long-form essays on a variety of topics: politics, food, local history, and personal essays. She has proven capable of tackling topics outside of her direct experience by interviewing sources and conducting library/academic research.
Margaret has helped clients build their email lists and deepen relationships with their readers by planning and writing ebooks around 20-30 pages in length. Her focus with such projects is on creating resources that entice visitors to download and read them, that both inform and subtly sell, and that encourage readers to share them with their network.