Brand Voice
The rise of social media has brought voice to the forefront of great content strategy. How do you conjure an experience in just three words? How do you attract the attention of the target audience? How do you "go viral" in a sea of cat videos? You hire a content strategist with a master's degree in Professional Writing who dreams in taglines. Sarah has developed the voice of tween blogs, health apps, international media campaigns, and Tinker Bell. Yep, Tinker Bell. Someone had to figure out how to adapt her voice for a virtual world and Sarah was lucky enough to be on that team.
Content Plan
Sarah's 15 years of experience have been spent developing content plans for everything from Chemistry textbooks to fairy-filled virtual worlds. She is happiest when designing communications strategies from concept to completion. The bigger, the better.
Kids and Entertainment
Sarah has five years of experience working in the tween (ages 8-12) market as a lead interactive producer for the Walt Disney Company. She also completed a few projects for the preschool demographic (ages 3-5).
Lifestyles, Entertainment, Travel, Health, Wellness
Sarah holds a master's of Professional Writing from the University of Southern California.
As a lead interactive producer for the Walt Disney Company, Sarah researched, developed, launched, and maintained digital content for the tween audience (ages 8-12). She wrote television scripts for Disney Channel, built interactive products, and created the brand for Disney's Friends for Change.
Prior to Disney, Sarah was a web copywriter for PBS, Rodale, and the Discovery Channel. And long, long ago, she got her start in children's picture book publishing.
Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries.
Marketing strategies included a cross-platform approach spanning the web, social media, print, and television.
Sarah was initially drawn to the non-profit sector when she developed and launched Disney's Friends for Change, which paired nonprofits with Disney stars to bring greater awareness to kids and families about social change initiatives. Since 2012, she has provided content strategy for projects funded by the Knight Foundation, Ford Foundation, Open Society Foundations, National Institutes of Health, Tribeca, Sundance, Google, and more.
As a current PhD student in Community Health Education, developing non-profit communication strategies are Sarah's favorite projects.
Sarah's 15 years of experience have been spent developing content for everything from Chemistry textbooks to fairy-filled virtual worlds. She is happiest when writing the copy for everything, no landing page too big or button too small.
Sarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries. [See INDUSTRY: MARKETING for writing sample.]
Additionally, Sarah was the strategist for the Promise Tracker app to extend the audience engagement of the American Promise documentary and the Question Bridge: Black Males app to seamlessly integrate video uploads to the corresponding web experience.
Sarah has worked with a variety of clients to design Facebook campaigns that are both meaningful and click-compelling.