Sam regularly writes about personal branding, social media marketing, and other marketing methods. Previous work includes ghostwritten work and a bylined article series. The audience is primarily professionals and small-business owners.
Sam completed Hubspot's Inbound Certification. The course content contained an overview of inbound and attraction marketing. It touched on social media marketing, SEO, content creation, email marketing, customer service, automation basics, and integrating sales and marketing.
She writes and curates social media content for private clients and small marketing agencies. This is typically part of an inbound marketing strategy. Sam also holds Hootsuite's Social Marketing certification which covers a range of topics including social media optimization, strategy, content creation, evaluation, and social media advertising.